A work of art which did not begin in emotion is not art.
~ Paul Cezanne
Just the other day, I was watching a holiday ad that made me chuckle. It got me thinking … is advertising a form of art? Does the commercial aspect of advertising negate its artistic value? I suppose the emotional benefit gained from viewing an advertisement (despite following through with a purchase) may still allow us to categorize advertising as art. Artistic pursuits have often been sustained by patrons throughout the ages.
“Advertising is an art, made up of ideas that can move and persuade people” – noted Hank Wasiak, a communications industry leader and author of a Mashable.com article relating social media’s effect on advertising. So the next time you see an ad that moves you, ask yourself this question, is this art?
Share your thoughts. Share your favorite holiday ad.
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