How we think shows through in how we act. Attitudes are mirrors of the mind. They reflect thinking. ~ David Joseph Schwartz
Just as Alice in Wonderland confronted a new reality contrary to her own, imagine peering through a looking glass, to find a digital world not based on search but on shares. As Jonah Peretti, founder of BuzzFeed, reflected on Charlie Rose yesterday, Social has become the new starting point, … gone are the days when portals and search engines ruled, here to stay, an emphasis on emotionally based shares.
So, why is this significant? As the universe of potential customers has expanded for a product or service, so too has the need for advertising content to go viral. We are witnessing even brands joining the revolution, by opting for social content in addition to TV ads. Companies then have the opportunity to benefit from attracting customers over and above what is possible solely with traditional marketing efforts. The overall goal in this new world is to create content that magnifies reach by the prospect of exponential sharing.
Ask yourself this, what prompts you to share on Facebook or Twitter? Are you drawn to humor? Does the latest news story grab your attention? Mention how you get your news and what motivates you to share.
Charlie Rose – Interview with Jonah Peretti
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