Social Media, a Slam Dunk for the NBA

Talent wins games, but teamwork and intelligence wins championships.  ~Michael Jordan

Basketball slamdunkWhile watching the broadcasts of the 2012 NBA Finals, I noticed the playoff teams’ Twitter addresses during aerial views of the baskets.  Social media engagement has been gaining momentum in the field of sports and has especially been a win for the NBA.  According to AdAge’s Simon Dumenco reporting in partnership with Bluefin Labs, sports telecasts are uniquely suited to socializing via social media; benefiting from additional airtime and the propensity for tweetable action packed moments.

Let’s not forget capitalizing on social media is a team effort, between the fans, the players, the media sponsors, and the NBA itself.  Lillie-Beth Brinkman of NewsOK notes the fans posting at The Finals provide a personalized perspective, in effect offering us a courtside vantage point.  Not to be outdone, this June marked the first presentation of the NBA Social Media Awards.  Players and teams were showcased for achievements in social media engagement during the 2011-12 season, in such categories as most valuable team, Twitter trendsetter, and Facebook thumbs-up, to name but a few.     

So, are you a member of Team NBA?  Which basketball franchises do you follow?  Who’s your favorite NBA player?  Share your thoughts on interacting with sports by way of social media.

Vanaja R.


Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

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  1. My favorite team is the Los Angeles Lakers, and my favorite all time Laker is Magic Johnson. On today’s team, Kobe, Pau, and Matt Barnes are among my favorites. I have always followed my players via their blogs and twitter accounts. One of the best twitter pages to follow is Metta World Peace’s ( the former Ron Ron Artest). The beauty of Ron Ron is that he is very stream of consciousness – so fun to follow. Go Lakers! I think social media allows the fan base to have a closer relationship with their favorite athletes. This is a good thing as it builds fan support, and also keeps fans engaged- even in the off season. Great post!

  2. shobhasky

     /  Saturday, June 30, 2012

    My favorite NBA athlete is Julius Erving of the Philadelphia ’76ers. Social media is an asset to the NBA. Fans can have real-time input about their teams and comment on scores, their favorites, and other points of interest.


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