Social Media Gives 007 and Brands License to Thrill

We should come home from adventures, and perils, and discoveries every day with new experience and character.   ~ Henry David Thoreau

Social Media Gives License To ThrillAfter 50 years, James Bond and the 007 film franchise have become synonymous with Great Britain.  As Nick Clark of UK’s The Independent notes, Sony Pictures has succeeded in promoting Skyfall, the latest installment, in spectacular fashion; no doubt benefiting from 007 opening the London 2012 Olympics with Queen Elizabeth.  In keeping with the need of the franchise to stay relevant and up to date, social media presents an opportunity for a new generation of Bond fans to connect.

Social media has been integrated into the overall promotion of Skyfall reports Geetika Rustagi of the Hindustan Times.  Skyfall’s Facebook  and Twitter strategy includes leveraging the franchise’s existing social media accounts as well as a shareable fan generated photo mosaic.   Brands that rise to the challenge of creatively engaging the fans also have the added advantage of gaining along with the film’s launch.  Coke Zero’s Unlock the 007 in you promotion has experienced a measure of success as revealed by Cision’s conversation clouds analysis of online mentions.  Other brands getting in on the Facebook action include Heineken with its Crack the Case app, Honda Cars UK campaign, and Hotels.com Deals for Me app.

So, which Bond film is your favorite?  Have you interacted with the Bond franchise online?  Share your thoughts about the brands that reflect your aspirations.

Vanaja R.

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

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In Style in an Instant with Social Media

Adornment is never anything except a reflection of the heart.  ~ Coco Chanel

In style in an Instant with Social MediaFashion designers experienced a social media lift at New York Fashion Week Spring 2013Business Insider reports Instagram and Pinterest especially presented designers a winning opportunity to connect with fans of fashion.  For instance, a behind-the-scenes approach contributed to Badgley Mischka’s Instagram success.  Designers like Max Azria (BCBGMAXAZRIA) and Donna Karan (DKNY), who offered more affordable options, were also well received on Instagram.

Turning our attention to the other side of The Pond, British retailer Topshop transformed its runway into an on the spot virtual store during London Fashion Week SS13.  After all, as reported to Anjali Mullany of Fast Company, Topshop’s Chief Marketing Officer Justin Cooke has a new take on the fashion show, fashion as social entertainment.  Not only were fans able to purchase Topshop’s fashion show playlist, clothes and make-up worn by the models, but also thanks to its Shoot the Show tool (developed in collaboration with Facebook), fans could share photos without show interruption.

Topshop also benefits long after London Fashion Week has ended, both in terms of engagement and content creation.  Its social media strategy included pinning tweets at the top of its Twitter feed as well as a Tweet Off competition, whereby fans reviewed the show until midnight, the best vying for tickets to the next show.  Taking it one step further, Topshop plans to include social data in developing business insights around products and shop locations.

So, how do you follow fashion?  How does fashion figure in your digital world?  Share your thoughts about your favorite fashion looks.

Vanaja R.

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

The Enduring Beauty of the Golden Gate Bridge

Architecture aims at Eternity.   ~ Christopher Wren

The Golden Gate BridgeAnyone who has traveled across the Golden Gate Bridge on a sunny day is taken aback by the breathtaking experience.  And although this past Sunday the architectural gem turned 75, for me, the Bridge will always represent the epitome of the best of what art and science coming together have to offer, in this case an Art Deco masterpiece made possible by an engineering tour de force.

The Golden Gate Bridge is an American icon, notes Spencer Michels of PBS.  Open to the public originally on May 27, 1937; many feel it symbolizes an eternal optimism.  One only has to visualize its vibrant International Orange hue in tune with its surroundings, coupled with the virtual connection of the San Francisco Bay and the Pacific Ocean to share in this feeling.  Structurally, the single-span suspension bridge was built to withstand the test of time; form follows function in effect to weather the elements.  No doubt appreciation of its eternal beauty will continue.  The 75th celebration included a photo contest on Facebook, endearing the Gate to another generation.

So, what’s your favorite bridge?  What are the benefits of art and science teaming up? The Golden Gate has succeeded in capturing our hearts and minds; let’s hope the Bridge and the beauty it represents endure for the next 75.

Vanaja R.

Life.TimeOrange Crush: In Praise of the Golden Gate Bridge
Spencer Michel’s The Rundown post Happy 75th Birthday, Golden Gate Bridge
City and County of San Francisco – Golden Gate: Celebrating the 75th Anniversary via Social Media

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

Movie Night at the Oscars, Spotlight Shines on Social Storytelling

The costumes, the scenery, the makeup, the props

The audience that lifts you when you’re down…

There’s no business like show business

Like no business I know…

Let’s go on with the show!

“There’s No Business Like Show Business” Lyrics By Irving Berlin

84th Annual Academy Awards

This year’s “Let’s go to the movies” Oscars’ telecast was interactive and social.  The set of a New York movie theater invited both the in house audience and viewers at large to become part of the show.  Throughout the night, there was an ongoing push for each one of us to become more connected to the motion picture community.

From Billy Crystal’s opening number, to split screens of the award nominees and their admirers, to the camera angles focused on the night’s musicians and presenters, I could go on and on…  Even Cirque du Soleil got into the act of making us feel a part of the movies.  Who didn’t laugh at the focus group spoofing the Wizard of Oz?  Didn’t the “films” of the stars’ reflections draw us in?

Oscar night lived up to Irving Berlin’s direction:  There’s no business like show business.  Who were your favorites on the red carpet?  What did you think of the 84th Academy Awards broadcast?  Share your favorite Oscar moment and who you thought stole the show.  Now that Hollywood has gone social, there’s no telling where the collaboration with we the audience will lead.

Vanaja R.

The Artist

The Artist, Best Picture Winner

The Oscars 2012, The 84th Academy Awards

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

And the Winner in the Category of Social Media Is … Oscar’s Digital 360

Toto, I’ve got a feeling, we’re not in Kansas anymore.  ~ Dorothy, The Wizard of Oz

OscarImagine Dorothy embarking on a new yellow brick road, one that leads to a digital Oscar world.  This year the Academy has paved the way for our engagement.  As Karin Gilford, Senior VP of ABC’s Digital Media points out, “We’ll take visitors on an unparalleled journey all the way through Oscar Sunday.”

Oscar’s digital  journey begins with the reminiscing of returning favorite, comedian Billy Crystal , followed by an interactive timeline of memorable moments, an official blog, and of course its dedicated social media page, Oscar Buzz.  Nothing has been left out…from the red carpet, to the backstage, to the Governor’s Ball and to everything in between – the dailies and the Oscar picks.

Follow The Yellow Brick RoadAs Dorothy would say, “We’re off to see the Oscars, the films, the gowns, the wins.” Share your thoughts about this year’s nominees and who should take home an Academy Award.  And for all you Oscar hopefuls, click your heels three times and wish for your very own motion picture dream to come true.

Vanaja R.

Postscript

Congratulations to The Artist for Best Picture and to All the Winners

Oscar Blog Introducing the Oscar Digital Experience

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

Fashion Forward with Social Media – You too can be a Fashionista

Fashion is not something that exists in dresses only.  Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.  ~ Coco Chanel

Diane Von Furstenberg's Rendezvous CollectionAs dresses are all the rage this season, so too Social Media is in fashion.   Designer Diane Von Furstenberg and fashion editor Suzy Menkes commented on Charlie Rose yesterday, social media is opening up fashion to everyone in a way never before possible.  Anyone can be a fashionista, a designer or critic of fashion.  Social Media is especially well suited to appeal to the up and coming Millenials, a generation that wants to have a hand in creating its own style.

This year’s New York Fashion Week experienced another social media fashion first, an online-only fashion show, providing select editors and buyers in effect, an exclusive digital backstage pass.  I’m wondering what’s in store for us next?  Social media has already given the fashion world the ability to connect globally, to spot trends in style, and to merchandise digitally.

So, are you a closet fashionista?  How does fashion figure in your daily digital life?  Share your thoughts about your favorite fashion trends.  And now, along with my fellow fashionistas a special shoutout, “Oscar we’ll be watching for the latest fashion find.”

Vanaja R.

Charlie Rose – New York Fashion Week

Time.com – The Digital Runway: How Social Media Is Changing Fashion

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

Gone with the Wind – The Future of Cinema in Peril?

A good film is when the price of the dinner, the theatre admission and the babysitter were worth it.   ~ Alfred Hitchcock

Gone With The WindI confess, I haven’t gone to the movies as much as I would have liked to last year.  Often, by the time I got around to planning a trip to the cinema, the movie I had chosen had already left my favorite theater.  My own experience with the movies parallels the 2011 decline in box office sales; the lowest gross in 16 years according to George Lewis’ recent report, Box Office Blues on NBC Nightly News.

Lewis notes despite the success of Harry Potter’s film finale blockbuster, moviegoers have cut back due to pricing and the availability of streaming technology.  How many of us are already viewing movies in this way?  Based on Lewis’ reporting of a study from earlier this year, streaming movies and TV on Netflix comprised roughly 30% of Internet traffic, while movie attendance decreased 5% from 2010.  What’s the remedy?  Cinephiles direction to Hollywood – Give us something EXTRAORDINARY!

So, will the movie industry take a cue from Hitchcock and the fans, and give us a reason to show up in 2012?  Or has cinema’s time come and is soon to be gone with the wind… are we witnessing its demise hastened by streaming media?  Share your thoughts on whether you will continue to go to the movies and what will motivate you to do so.

Vanaja R.

George Lewis’ NBC Nightly News report – Box Office Receipts Down in 2011

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Advertising as Art?

A work of art which did not begin in emotion is not art.
~ Paul Cezanne

Just the other day, I was watching a holiday ad that made me chuckle.  It got me thinking … is advertising a form of art?  Does the commercial aspect of advertising negate its artistic value?  I suppose the emotional benefit gained from viewing an advertisement (despite following through with a purchase) may still allow us to categorize advertising as art.  Artistic pursuits have often been sustained by patrons throughout the ages.

Advertising is an art, made up of ideas that can move and persuade people” – noted Hank Wasiak, a communications industry leader and author of a Mashable.com article relating social media’s effect on advertising.  So the next time you see an ad that moves you, ask yourself this question, is this art?

Share your thoughts.  Share your favorite holiday ad.

Vanaja R.

Mashable article:  How Social Media Has Radically Altered Advertising

Copyright © 2011 My Marketing Nirvana.  All rights reserved in all media.

Philosophy of Art in the Digital Age

It has been said that art is a tryst, for in the joy of it maker and beholder meet.  ~ Kojiro Tomita

Art is the desire of a man to express himself, to record the reactions of his personality to the world he lives in. ~ Amy Lowell

The question remains, does art have to be experienced or is it simply a matter of “putting pen to paper?”  Not only does the digital age offer the promise of a larger audience and greater interactivity, it also removes obstacles to publishing art.  So, will the advent of Facebook, social media, and “the like” impact how art is realized?

Share your thoughts on your perspective of art in the digital age.

Vanaja R.
Copyright © 2011 My Marketing Nirvana.  All rights reserved in all media.

Hello world!

The most beautiful thing we can experience is the mysterious.  It is the source of all true art and science.  ~Albert Einstein

Welcome.  Imagine… a journey filled with the many splendid wonders of art and science, against the backdrop of a marketing perspective.  Join me on my quest to strive for “marketing nirvana” by deepening the appreciation of the arts, the sciences, and all things marketing.  So sit back, relax, and share your favorite artist, scientist, quote, or musing.

I look forward to connecting with you, my fellow voyagers, on our journey of enlightenment.

Vanaja R.
Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.