In Style in an Instant with Social Media

Adornment is never anything except a reflection of the heart.  ~ Coco Chanel

In style in an Instant with Social MediaFashion designers experienced a social media lift at New York Fashion Week Spring 2013Business Insider reports Instagram and Pinterest especially presented designers a winning opportunity to connect with fans of fashion.  For instance, a behind-the-scenes approach contributed to Badgley Mischka’s Instagram success.  Designers like Max Azria (BCBGMAXAZRIA) and Donna Karan (DKNY), who offered more affordable options, were also well received on Instagram.

Turning our attention to the other side of The Pond, British retailer Topshop transformed its runway into an on the spot virtual store during London Fashion Week SS13.  After all, as reported to Anjali Mullany of Fast Company, Topshop’s Chief Marketing Officer Justin Cooke has a new take on the fashion show, fashion as social entertainment.  Not only were fans able to purchase Topshop’s fashion show playlist, clothes and make-up worn by the models, but also thanks to its Shoot the Show tool (developed in collaboration with Facebook), fans could share photos without show interruption.

Topshop also benefits long after London Fashion Week has ended, both in terms of engagement and content creation.  Its social media strategy included pinning tweets at the top of its Twitter feed as well as a Tweet Off competition, whereby fans reviewed the show until midnight, the best vying for tickets to the next show.  Taking it one step further, Topshop plans to include social data in developing business insights around products and shop locations.

So, how do you follow fashion?  How does fashion figure in your digital world?  Share your thoughts about your favorite fashion looks.

Vanaja R.

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

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Fashion Forward with Social Media – You too can be a Fashionista

Fashion is not something that exists in dresses only.  Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.  ~ Coco Chanel

Diane Von Furstenberg's Rendezvous CollectionAs dresses are all the rage this season, so too Social Media is in fashion.   Designer Diane Von Furstenberg and fashion editor Suzy Menkes commented on Charlie Rose yesterday, social media is opening up fashion to everyone in a way never before possible.  Anyone can be a fashionista, a designer or critic of fashion.  Social Media is especially well suited to appeal to the up and coming Millenials, a generation that wants to have a hand in creating its own style.

This year’s New York Fashion Week experienced another social media fashion first, an online-only fashion show, providing select editors and buyers in effect, an exclusive digital backstage pass.  I’m wondering what’s in store for us next?  Social media has already given the fashion world the ability to connect globally, to spot trends in style, and to merchandise digitally.

So, are you a closet fashionista?  How does fashion figure in your daily digital life?  Share your thoughts about your favorite fashion trends.  And now, along with my fellow fashionistas a special shoutout, “Oscar we’ll be watching for the latest fashion find.”

Vanaja R.

Charlie Rose – New York Fashion Week

Time.com – The Digital Runway: How Social Media Is Changing Fashion

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.