Philadelphia Flower Show Springs Forward with Social Media

The flowers of late winter and early spring occupy places in our hearts well out of proportion to their size.   ~ Gertrude S. Wister

Philadelphia Flower ShowA welcome harbinger of spring’s arrival in the Delaware Valley is the annual Philadelphia Flower Show held at the Pennsylvania Convention Center.  In keeping with this year’s “Brilliant” theme, the flower show integrated all things British from the Concourse Village, to the English gardens, to the Empire’s signature cuisine.  And there was a definite push by the show’s organizer, The Pennsylvania Horticultural Society, to go social.  As Stephanie Policastro, Communications Specialist for the PHS notes, Instagram has been added to its social strategy to further enhance the growth of the Flower Show community as reported by Traci Browne of the Trade Show News Network.

The Pennsylvania Horticultural Society benefits by engaging gardening enthusiasts via Facebook, Twitter, Pinterest, and YouTube.   As Sree Sreenivasan of CNET News notes there are key takeaways that organizers can take advantage of to maximize the use of social media at events.  For example, the Flower Show’s hashtag and social media platforms were on display for all to see and follow.  In addition, for the purpose of generating interest and excitement during an event, tweets may be broadcast on screen via TweetBeam and Visible Tweets.  After all, social media affords us a bonus opportunity to inform and connect with event attendees.

So, what motivates you to tweet at events?  Do you use any photo sharing sites like Flickr and Instagram?  Tell us about your favorite botanical garden.

Vanaja R.

Copyright © 2013 My Marketing Nirvana.  All rights reserved in all media.

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Social Media Champions Chobani

To be successful, you have to have your heart in your business, and your business in your heart.   Thomas Watson, Sr.

Social Media Champions ChobaniEver since the early days of Chobani, social media along with word of mouth were integral to the company’s success remarks Harry Smith of NBC News’ Rock Center.  Chobani’s meteoric rise as the crème de la crème of the yogurt industry is due in no small measure to the brand’s ability to make the most of its customer and community focus observes Entrepreneur Media’s Samuel Greengard.  Likewise, the Nothing but good essence of the brand has been integrated into its online marketing efforts.  For example, Chobani’s commitment to the 2012 Olympics included six U.S. Olympians comprising Team Chobani prominently featured on social media.

Continuing the strategy of leveraging its brand ambassadors, Stuart Elliot of The New York Times notes Chobani encourages fans to share on Facebook, Twitter, and YouTube.  More recently, its social media presence has expanded to include Pinterest.  Photo sharing sites are particularly suited to fostering food conversations online, indicates Chobani’s digital communications manager Emily Schildt in an interview with Fast Company’s Lydia Dishman.  In addition, she comments Pinterest has been helpful in showcasing various aspects of Chobani’s brand, in micro-targeting its customers, and in gaining customer insights.  In summary, Chobani’s experience demonstrates social media’s ability to connect with customers and promote customer loyalty.

So, what motivates you to follow certain brands?  Do you interact with any photo sharing sites like Instagram or Pinterest?  Share your thoughts about your favorite yogurt.

Vanaja R.

Copyright © 2013 My Marketing Nirvana.  All rights reserved in all media.

Social Media Gives 007 and Brands License to Thrill

We should come home from adventures, and perils, and discoveries every day with new experience and character.   ~ Henry David Thoreau

Social Media Gives License To ThrillAfter 50 years, James Bond and the 007 film franchise have become synonymous with Great Britain.  As Nick Clark of UK’s The Independent notes, Sony Pictures has succeeded in promoting Skyfall, the latest installment, in spectacular fashion; no doubt benefiting from 007 opening the London 2012 Olympics with Queen Elizabeth.  In keeping with the need of the franchise to stay relevant and up to date, social media presents an opportunity for a new generation of Bond fans to connect.

Social media has been integrated into the overall promotion of Skyfall reports Geetika Rustagi of the Hindustan Times.  Skyfall’s Facebook  and Twitter strategy includes leveraging the franchise’s existing social media accounts as well as a shareable fan generated photo mosaic.   Brands that rise to the challenge of creatively engaging the fans also have the added advantage of gaining along with the film’s launch.  Coke Zero’s Unlock the 007 in you promotion has experienced a measure of success as revealed by Cision’s conversation clouds analysis of online mentions.  Other brands getting in on the Facebook action include Heineken with its Crack the Case app, Honda Cars UK campaign, and Hotels.com Deals for Me app.

So, which Bond film is your favorite?  Have you interacted with the Bond franchise online?  Share your thoughts about the brands that reflect your aspirations.

Vanaja R.

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

Red Bull Takes Branding and Social Media to New Heights

Your premium brand had better be delivering something special, or it’s not going to get the business.   ~ Warren Buffett

Red Bull Takes Branding and Social Media to New HeightsRed Bull, sponsor of Felix Baumgartner’s record breaking supersonic freefall over Roswell, New Mexico, accomplished a marketing tour de force recently, over 8 million views live online.  A longtime enthusiast of extreme sports, Red Bull takes its marketing a step further embodying the very essence of its brand.  As Miles O’Brien noted during a PBS Newshour interview, “It’s 21st century marketing brilliance. Red Bull has cracked the code.”  O’Brien went on to commend the energy drink maker’s ability to reach a mass audience while sidestepping traditional marketing channels, with its successful Mission to the Edge of Space.

Deemed one of The World’s 50 Most Innovative by Fast Company, Red Bull Media House, the content division of Red Bull, has succeeded in making its mark in the new media landscape.  As Teresa Iezzi reports, the company has focused on perfecting its web and mobile outlets and teaming up with YouTube to present original content.  Managing Director Werner Brell insists Red Bull has always placed an emphasis on photographing every aspect of its brand’s storytelling via action sports.  Iezzi also indicates the best approach branding with a creative blueprint in mind.  By extension, Red Bull has succeeded in being social from the start, engaging with its customers on Facebook and Twitter.

So, which brands do you interact with online?  What do you like about them?  Share your thoughts about the brands in sync with your lifestyle.

Vanaja R.

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

In Style in an Instant with Social Media

Adornment is never anything except a reflection of the heart.  ~ Coco Chanel

In style in an Instant with Social MediaFashion designers experienced a social media lift at New York Fashion Week Spring 2013Business Insider reports Instagram and Pinterest especially presented designers a winning opportunity to connect with fans of fashion.  For instance, a behind-the-scenes approach contributed to Badgley Mischka’s Instagram success.  Designers like Max Azria (BCBGMAXAZRIA) and Donna Karan (DKNY), who offered more affordable options, were also well received on Instagram.

Turning our attention to the other side of The Pond, British retailer Topshop transformed its runway into an on the spot virtual store during London Fashion Week SS13.  After all, as reported to Anjali Mullany of Fast Company, Topshop’s Chief Marketing Officer Justin Cooke has a new take on the fashion show, fashion as social entertainment.  Not only were fans able to purchase Topshop’s fashion show playlist, clothes and make-up worn by the models, but also thanks to its Shoot the Show tool (developed in collaboration with Facebook), fans could share photos without show interruption.

Topshop also benefits long after London Fashion Week has ended, both in terms of engagement and content creation.  Its social media strategy included pinning tweets at the top of its Twitter feed as well as a Tweet Off competition, whereby fans reviewed the show until midnight, the best vying for tickets to the next show.  Taking it one step further, Topshop plans to include social data in developing business insights around products and shop locations.

So, how do you follow fashion?  How does fashion figure in your digital world?  Share your thoughts about your favorite fashion looks.

Vanaja R.

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

Social Media Champions of the London 2012 Olympic Games

All the world’s a stage.  ~ William Shakespeare

London 2012 Olympic GamesThree cheers for the games of the 30th Olympiad!  From start to finish, the Olympics captured our hearts and social media gave us a front row seat to the action as it unfolded.  In the realm of Twitter, the opening and closing ceremonies reigned supreme.  Who could forget the entrance of Queen Elizabeth with James Bond to kick off London 2012?  Overall, the Spice Girls closing ceremonies performance took top honors with 116,000 TPM (Tweets per minute).

We witnessed many memorable and history making moments throughout the Games; Michael Phelps becoming the most decorated Olympian and Gabby Douglas winning the gymnastics individual all-around, to name but a few.  Michael and Gabby showed us that Olympic success can carry over to social media wins.  Gaining an additional one million Twitter followers, Michael entered the pantheon of greats, based on Reuters reporting of data provided by social media monitor Starcount.  Not to be outdone, Gabby has been designated the leading up and comer by marketing firm Wildfire, based on the most fans by percentage growth on Facebook since July 27.

The Olympics is a global stage affording each athlete and event its own moment to shine.  CNN deemed Usain Bolt as the Social Media Olympic gold medalist of 2012.  Usain achieved this feat by being the most talked about athlete on Facebook and Twitter.  No doubt having a prominent Facebook and Twitter presence can translate into a branding bonanza notes Nick Thain, CEO of Sports New Media, with fan engagement being a key distinguishing factor.  Reflecting the global audience of the Games, soccer scored as the most talked about sport with over 5 million Tweets.

So, how did you watch the 30th Olympiad?  Who was your favorite Olympic athlete?  Share your thoughts on the most engaging moments of London 2012.

Vanaja R.

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

Social Media Shapes the Business of Farming in the Heartland

… years ago, we thought of the Web as a new medium, not a new economy.  ~ Clement Mok

Social Media and the Business of Farming in the HeartlandThe Internet may be fundamentally changing how economies work; case in point, social media is beginning to influence the business of farming in the American Heartland, reports Diane Eastabrook of Nightly Business Report.  Farmers are communicating with each other about growing conditions and commodity traders are keeping track of their real-time conversations, with grain futures in the balance.

Farming is an especially tough business to be in, subject to the whims of nature, the pressures of global supply and demand, and not to mention, the possibility of crop failure.  So having the latest, first-hand information is key to tipping the scales in the farming community’s favor.  Social media by way of Facebook and Twitter provides farmers, seed companies, and grain processors access to each other’s observations, and traders a greater opportunity to hedge their bets on futures contracts.

So, do you follow social media to get the inside track on shopping deals?  What are prices of grain products like in your area?  Share your thoughts on how the economy is changing as a result of social media.

Vanaja R.

Nightly Business Report – The Facebook Economy:  The Farmers’ Report

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

Twitter, Your Gateway to Global Conversation and Discovery

The Internet is becoming the town square for the global village of tomorrow.  ~ Bill Gates

Twitter, Your Gateway to Global Conversation and DiscoveryImagine Christopher Columbus setting out on his voyage of exploration in search of the New World; Twitter is in effect our search for global connection in the digital world, affirmed Jack Dorsey, Chairman of Twitter and CEO of Square, during a recent interview with Charlie Rose.  Twitter, in particular, lends itself to global communication by virtue of its open environment, and to discovery by its ability to organize around interests.

Do you know how Twitter came to be a channel for real-time conversation?  In the early days, Twitter was a tool for keeping in touch like a digital walkie talkie, but it has evolved into so much more, due in part to its users having a role in charting its transformation, via the @ symbol, the hashtag, the retweet, and the 140 character update.  Twitter is all about the here and now; offering the benefits of instant access and split second feedback.  The sky’s the limit; we’ll have to see what’s around the corner for this push technology.

So do you tweet, and if so what do you tweet about?  Who do you find engaging on Twitter?  Have you viewed any events with Twitter in the background?  Share your thoughts on how the world has benefited from real-time communication.

Vanaja R.

Charlie RoseInterview with Jack Dorsey

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

Social Through The Looking Glass – From Search To Share

How we think shows through in how we act. Attitudes are mirrors of the mind. They reflect thinking.  ~ David Joseph Schwartz

Social Through The Looking GlassJust as Alice in Wonderland confronted a new reality contrary to her own, imagine peering through a looking glass, to find a digital world not based on search but on shares.  As Jonah Peretti, founder of BuzzFeed, reflected on Charlie Rose yesterday, Social has become the new starting point, … gone are the days when portals and search engines ruled, here to stay, an emphasis on emotionally based shares.

So, why is this significant?  As the universe of potential customers has expanded for a product or service, so too has the need for advertising content to go viral.  We are witnessing even brands joining the revolution, by opting for social content in addition to TV ads.  Companies then have the opportunity to benefit from attracting customers over and above what is possible solely with traditional marketing efforts.  The overall goal in this new world is to create content that magnifies reach by the prospect of exponential sharing.

Ask yourself this, what prompts you to share on Facebook or Twitter?  Are you drawn to humor?   Does the latest news story grab your attention?  Mention how you get your news and what motivates you to share.

Vanaja R.

Charlie RoseInterview with Jonah Peretti

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

Social Media Gives Underdog Under Armour The Edge

The Internet is based on a layered, end-to-end model that allows people at each level of the network to innovate free of any central control. By placing intelligence at the edges rather than control in the middle of the network, the Internet has created a platform for innovation.   ~ Vinton Cerf

Under ArmourSocial media’s greatest strength may be giving voice to the underdog.  As President and CEO Kevin Plank of Under Armour noted recently in an interview with Nightly Business Report’s Rick Horrow, the company is poised to compete with athletic giants, the likes of Reebok and Nike, and is leveraging its innovation with social media.

As a lifestyle brand delivering hi-tech performance, Under Armour has used social media to drive engagement with its winning “Ultimate Intern” competition, a search contest that has succeeded in creating brand buzz.  Of course, social media is uniquely suited to reach the company’s core target audience of 13 to 24 year-olds.  Under Armour continues to innovate by kicking it up a notch; by giving us in effect a 50 yard line view of player performances tweeted by experts at the NFL Draft Combine.

So, what’s your favorite athletic brand?  Do you play with athletic companies via social media?  Let’s all make an effort to get in the game.  Share your thoughts on innovating in the digital age.

Vanaja R.

Nightly Business Report –Under Armour CEO on Company Success

National Retail Organization – How Under Armour and Warby Parker win with social media

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.