Social Media Champions of the London 2012 Olympic Games

All the world’s a stage.  ~ William Shakespeare

London 2012 Olympic GamesThree cheers for the games of the 30th Olympiad!  From start to finish, the Olympics captured our hearts and social media gave us a front row seat to the action as it unfolded.  In the realm of Twitter, the opening and closing ceremonies reigned supreme.  Who could forget the entrance of Queen Elizabeth with James Bond to kick off London 2012?  Overall, the Spice Girls closing ceremonies performance took top honors with 116,000 TPM (Tweets per minute).

We witnessed many memorable and history making moments throughout the Games; Michael Phelps becoming the most decorated Olympian and Gabby Douglas winning the gymnastics individual all-around, to name but a few.  Michael and Gabby showed us that Olympic success can carry over to social media wins.  Gaining an additional one million Twitter followers, Michael entered the pantheon of greats, based on Reuters reporting of data provided by social media monitor Starcount.  Not to be outdone, Gabby has been designated the leading up and comer by marketing firm Wildfire, based on the most fans by percentage growth on Facebook since July 27.

The Olympics is a global stage affording each athlete and event its own moment to shine.  CNN deemed Usain Bolt as the Social Media Olympic gold medalist of 2012.  Usain achieved this feat by being the most talked about athlete on Facebook and Twitter.  No doubt having a prominent Facebook and Twitter presence can translate into a branding bonanza notes Nick Thain, CEO of Sports New Media, with fan engagement being a key distinguishing factor.  Reflecting the global audience of the Games, soccer scored as the most talked about sport with over 5 million Tweets.

So, how did you watch the 30th Olympiad?  Who was your favorite Olympic athlete?  Share your thoughts on the most engaging moments of London 2012.

Vanaja R.

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

Advertisements
Leave a comment

2 Comments

  1. John Myhre

     /  Wednesday, August 22, 2012

    My Olympic favorites. Ashton Eaton, the American, won the Olympic gold metal in the decathlon. In traditional olympic lore, the decathlon winner is the “world’s greatest athlete”. Jim Thorpe was the first, and Ashton blew away the competition.
    But I also loved Usain Bolt. The “world’s fastest man”, again. He also blew away the competition. He was my other favorite.

    Regarding how I watched it, I do have a comment. The tv station CNBC showed Olympic boxing every night for about two weeks in a row. There was way too much boxing. I also thought there is too much swimming and diving; and especially synchronized diving. JMHO.

    Reply
  2. shobhasky

     /  Friday, August 17, 2012

    I watched the 30th Olympiad on TV and my favorite athlete was Gabby Douglas. I was interested in the gymnastics, indoor women’s volleyball, and women’s basketball segments of the London 2012 broadcast.

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: