We should come home from adventures, and perils, and discoveries every day with new experience and character. ~ Henry David Thoreau
After 50 years, James Bond and the 007 film franchise have become synonymous with Great Britain. As Nick Clark of UK’s The Independent notes, Sony Pictures has succeeded in promoting Skyfall, the latest installment, in spectacular fashion; no doubt benefiting from 007 opening the London 2012 Olympics with Queen Elizabeth. In keeping with the need of the franchise to stay relevant and up to date, social media presents an opportunity for a new generation of Bond fans to connect.
Social media has been integrated into the overall promotion of Skyfall reports Geetika Rustagi of the Hindustan Times. Skyfall’s Facebook and Twitter strategy includes leveraging the franchise’s existing social media accounts as well as a shareable fan generated photo mosaic. Brands that rise to the challenge of creatively engaging the fans also have the added advantage of gaining along with the film’s launch. Coke Zero’s Unlock the 007 in you promotion has experienced a measure of success as revealed by Cision’s conversation clouds analysis of online mentions. Other brands getting in on the Facebook action include Heineken with its Crack the Case app, Honda Cars UK campaign, and Hotels.com Deals for Me app.
So, which Bond film is your favorite? Have you interacted with the Bond franchise online? Share your thoughts about the brands that reflect your aspirations.
Vanaja R.
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