Social Media Gives 007 and Brands License to Thrill

We should come home from adventures, and perils, and discoveries every day with new experience and character.   ~ Henry David Thoreau

Social Media Gives License To ThrillAfter 50 years, James Bond and the 007 film franchise have become synonymous with Great Britain.  As Nick Clark of UK’s The Independent notes, Sony Pictures has succeeded in promoting Skyfall, the latest installment, in spectacular fashion; no doubt benefiting from 007 opening the London 2012 Olympics with Queen Elizabeth.  In keeping with the need of the franchise to stay relevant and up to date, social media presents an opportunity for a new generation of Bond fans to connect.

Social media has been integrated into the overall promotion of Skyfall reports Geetika Rustagi of the Hindustan Times.  Skyfall’s Facebook  and Twitter strategy includes leveraging the franchise’s existing social media accounts as well as a shareable fan generated photo mosaic.   Brands that rise to the challenge of creatively engaging the fans also have the added advantage of gaining along with the film’s launch.  Coke Zero’s Unlock the 007 in you promotion has experienced a measure of success as revealed by Cision’s conversation clouds analysis of online mentions.  Other brands getting in on the Facebook action include Heineken with its Crack the Case app, Honda Cars UK campaign, and Hotels.com Deals for Me app.

So, which Bond film is your favorite?  Have you interacted with the Bond franchise online?  Share your thoughts about the brands that reflect your aspirations.

Vanaja R.

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

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Social Media Champions of the London 2012 Olympic Games

All the world’s a stage.  ~ William Shakespeare

London 2012 Olympic GamesThree cheers for the games of the 30th Olympiad!  From start to finish, the Olympics captured our hearts and social media gave us a front row seat to the action as it unfolded.  In the realm of Twitter, the opening and closing ceremonies reigned supreme.  Who could forget the entrance of Queen Elizabeth with James Bond to kick off London 2012?  Overall, the Spice Girls closing ceremonies performance took top honors with 116,000 TPM (Tweets per minute).

We witnessed many memorable and history making moments throughout the Games; Michael Phelps becoming the most decorated Olympian and Gabby Douglas winning the gymnastics individual all-around, to name but a few.  Michael and Gabby showed us that Olympic success can carry over to social media wins.  Gaining an additional one million Twitter followers, Michael entered the pantheon of greats, based on Reuters reporting of data provided by social media monitor Starcount.  Not to be outdone, Gabby has been designated the leading up and comer by marketing firm Wildfire, based on the most fans by percentage growth on Facebook since July 27.

The Olympics is a global stage affording each athlete and event its own moment to shine.  CNN deemed Usain Bolt as the Social Media Olympic gold medalist of 2012.  Usain achieved this feat by being the most talked about athlete on Facebook and Twitter.  No doubt having a prominent Facebook and Twitter presence can translate into a branding bonanza notes Nick Thain, CEO of Sports New Media, with fan engagement being a key distinguishing factor.  Reflecting the global audience of the Games, soccer scored as the most talked about sport with over 5 million Tweets.

So, how did you watch the 30th Olympiad?  Who was your favorite Olympic athlete?  Share your thoughts on the most engaging moments of London 2012.

Vanaja R.

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.