Twitter, Your Gateway to Global Conversation and Discovery

The Internet is becoming the town square for the global village of tomorrow.  ~ Bill Gates

Twitter, Your Gateway to Global Conversation and DiscoveryImagine Christopher Columbus setting out on his voyage of exploration in search of the New World; Twitter is in effect our search for global connection in the digital world, affirmed Jack Dorsey, Chairman of Twitter and CEO of Square, during a recent interview with Charlie Rose.  Twitter, in particular, lends itself to global communication by virtue of its open environment, and to discovery by its ability to organize around interests.

Do you know how Twitter came to be a channel for real-time conversation?  In the early days, Twitter was a tool for keeping in touch like a digital walkie talkie, but it has evolved into so much more, due in part to its users having a role in charting its transformation, via the @ symbol, the hashtag, the retweet, and the 140 character update.  Twitter is all about the here and now; offering the benefits of instant access and split second feedback.  The sky’s the limit; we’ll have to see what’s around the corner for this push technology.

So do you tweet, and if so what do you tweet about?  Who do you find engaging on Twitter?  Have you viewed any events with Twitter in the background?  Share your thoughts on how the world has benefited from real-time communication.

Vanaja R.

Charlie RoseInterview with Jack Dorsey

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

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Social Through The Looking Glass – From Search To Share

How we think shows through in how we act. Attitudes are mirrors of the mind. They reflect thinking.  ~ David Joseph Schwartz

Social Through The Looking GlassJust as Alice in Wonderland confronted a new reality contrary to her own, imagine peering through a looking glass, to find a digital world not based on search but on shares.  As Jonah Peretti, founder of BuzzFeed, reflected on Charlie Rose yesterday, Social has become the new starting point, … gone are the days when portals and search engines ruled, here to stay, an emphasis on emotionally based shares.

So, why is this significant?  As the universe of potential customers has expanded for a product or service, so too has the need for advertising content to go viral.  We are witnessing even brands joining the revolution, by opting for social content in addition to TV ads.  Companies then have the opportunity to benefit from attracting customers over and above what is possible solely with traditional marketing efforts.  The overall goal in this new world is to create content that magnifies reach by the prospect of exponential sharing.

Ask yourself this, what prompts you to share on Facebook or Twitter?  Are you drawn to humor?   Does the latest news story grab your attention?  Mention how you get your news and what motivates you to share.

Vanaja R.

Charlie RoseInterview with Jonah Peretti

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

Fashion Forward with Social Media – You too can be a Fashionista

Fashion is not something that exists in dresses only.  Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.  ~ Coco Chanel

Diane Von Furstenberg's Rendezvous CollectionAs dresses are all the rage this season, so too Social Media is in fashion.   Designer Diane Von Furstenberg and fashion editor Suzy Menkes commented on Charlie Rose yesterday, social media is opening up fashion to everyone in a way never before possible.  Anyone can be a fashionista, a designer or critic of fashion.  Social Media is especially well suited to appeal to the up and coming Millenials, a generation that wants to have a hand in creating its own style.

This year’s New York Fashion Week experienced another social media fashion first, an online-only fashion show, providing select editors and buyers in effect, an exclusive digital backstage pass.  I’m wondering what’s in store for us next?  Social media has already given the fashion world the ability to connect globally, to spot trends in style, and to merchandise digitally.

So, are you a closet fashionista?  How does fashion figure in your daily digital life?  Share your thoughts about your favorite fashion trends.  And now, along with my fellow fashionistas a special shoutout, “Oscar we’ll be watching for the latest fashion find.”

Vanaja R.

Charlie Rose – New York Fashion Week

Time.com – The Digital Runway: How Social Media Is Changing Fashion

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.