Social Through The Looking Glass – From Search To Share

How we think shows through in how we act. Attitudes are mirrors of the mind. They reflect thinking.  ~ David Joseph Schwartz

Social Through The Looking GlassJust as Alice in Wonderland confronted a new reality contrary to her own, imagine peering through a looking glass, to find a digital world not based on search but on shares.  As Jonah Peretti, founder of BuzzFeed, reflected on Charlie Rose yesterday, Social has become the new starting point, … gone are the days when portals and search engines ruled, here to stay, an emphasis on emotionally based shares.

So, why is this significant?  As the universe of potential customers has expanded for a product or service, so too has the need for advertising content to go viral.  We are witnessing even brands joining the revolution, by opting for social content in addition to TV ads.  Companies then have the opportunity to benefit from attracting customers over and above what is possible solely with traditional marketing efforts.  The overall goal in this new world is to create content that magnifies reach by the prospect of exponential sharing.

Ask yourself this, what prompts you to share on Facebook or Twitter?  Are you drawn to humor?   Does the latest news story grab your attention?  Mention how you get your news and what motivates you to share.

Vanaja R.

Charlie RoseInterview with Jonah Peretti


Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

Leave a comment


  1. Two different motivations for me . . . from a personal perspective, I share what I am passionate about — friends, family, charities I support — those topics that warm my heart and I want my larger “friends” group to be able to see. From a business perspective, I also share what I am passionate about (the work that I do) from those I follow or who follow me, business ideas that I believe will make a difference for all businesses or news that is especially compelling or pertinent. There are a lot of really smart people on Twitter and Facebook– and because they share their knowledge, we all benefit if we take the time to listen. Great post!

  2. John Myhre

     /  Friday, April 20, 2012

    More and more I like getting my news from Twitter. I now follow about 40 sources that I trust. I retweet when I think they are especially important, timely, or cute.

  3. shobhasky

     /  Friday, April 20, 2012

    I am motivated to share through social media for altruistic reasons. More than one person might consider my recommendations; we don’t have to meet in person to get a point across.


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