Mirror, Mirror on the Wall – Who’s the Fairest Social Media of Them All?

A healthy social life is found only, when in the mirror of each soul the whole community finds its reflection, and when in the whole community the virtue of each one is living.  ~ Rudolf Steiner

We all remember Snow White’s stepmother, the Queen, had a fascination with being the fairest in the land.  As I look across the social media landscape, I am reminded of a modern version of this fairytale, the rivalry between Facebook and Twitter.  In our story’s most recent chapter, Twitter has added brand pages in a bid to broaden its appeal to corporate users.  I’m wondering how this social media story will play out.

If we suppose, as Steiner does, that ideally each individual is represented in the community, then a diverse social media would be a direct reflection of each one of us.  We will have to see if Twitter’s latest changes don’t compromise its unique niche appeal.  The variety of social media platforms perhaps reflect the uniqueness of their many users.

The New York Times’ research and development team’s personal data mirror, “Reveal”, gives us a glimpse into our future.  Equipped with a natural user interface, the mirror’s facial recognition capabilities, would enable us to interact with the information that we hold most dear, in essence, a truer reflection of ourselves.  So, does there really have to be just one social media platform that is the “fairest of them all?” As technology continues to innovate, we are brought closer to our truer “mirror image”, there’s room enough for each platform.

Mirror, mirror on the wall, social media’s future looks bright.  Share your thoughts on how you use social media and how it uniquely reflects you.

Vanaja R.

Augmented Mirror of the Future Reflects You and Your World

Copyright © 2011 My Marketing Nirvana.  All rights reserved in all media.

Social TV – Storytelling Around a Campfire in the 21st Century?

Television is a medium of entertainment which permits millions of people to listen to the same joke at the same time, and yet remain lonesome.   

~ T. S. Eliot

I think [Technology]’s brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I’ve ever seen is called television – but then, again, television, at its best, is magnificent.  ~ Steve Jobs

Lately, I’ve noticed Twitter addresses popping up everywhere on TV.  Twitter offers television a capability for a community of viewers and broadcasters to form.  Of course, this was almost certain to happen, ever since, social networks came to life on the Internet.

My question to you: Is this our version of storytelling around a campfire; where we not only have a connection with the “narrator” and the story being told, but also perhaps with each other as well?  Does Social TV simply satisfy the primal need man has always had to be social?

Twinkle, Twinkle Twitter Star, my latest publication, proposesYou [Twitter] have the power to make television social, to build a loyal community, to promote special events, and connect emotionally with your followers.”  So, is television (with the help of Twitter) evolving to a social medium as well, so we will no longer be lonely as T.S. Eliot posits?  Are there “unintended consequences” to television and social media converging as Steve Jobs predicts?  Perhaps even the downfall of television itself?  Share your thoughts.

Vanaja R.

Special Feature:  Twinkle, Twinkle Twitter Star

Copyright © 2011 My Marketing Nirvana.  All rights reserved in all media.


Special Feature – Twinkle, Twinkle Twitter Star

Target’s Christmas Champ

Shines Bright with Social Media Sparkle

Target’s innovative use of Twitter heralds Twitter’s rising star.  An up-close and humorous look at the Christmas Champ’s personal branding showcasing Target’s Twitter holiday strategy.

Twitter Address Chistmas Champ AdChristmas Champ Youtube Video

Who doesn’t chuckle when viewing Target’s Christmas Champ, comedian Maria Bamford, putting her own particularly zany spin of getting ready for the holidays!  There’s also an interesting twist this year:  the @ChristmasChamp Twitter address has been added to her TV spots.  Twitter has indeed arrived; it’s going mainstream!  Twitter is popping up everywhere and Target is leading Twitter’s next wave, integration with traditional media.  Hooray!  I must be channeling my inner Christmas Champ.

Before we pay Christmas Champ a visit, let’s get acquainted with rising star Twitter’s backstory.  Gone are the days of ‘twitter’ signifying inconsequential bursts; here to stay… direct engagement with the fans and the opportunity to sell, sell, sell.  Sure regifting last year’s TV ads is still the rage, but tweeting digital content and conversing with fans is what’s red hot.

At this time of year, we’re on a first-name basis with Christmas.  So, we’ve got exclusive access to her 2011 virtual holiday album – Digital Portrait of a Christmas Champ.  On the cover, we’re introduced to a glimpse of her Twitter home page; over 19,000 followers, wow!

My 2011 Holiday Album

Digital Portrait of a Christmas Champ

Christmas Champ Twitter Page

Christmas Champ Twitter Page

As of 11/30/11:  494 Tweets, 2,177 Following, 19,394 Followers, and 92 Listed.

Her first page showcases Target Tweets of a spirited holiday shopper with a take no prisoners’ attitude. — Don’t we aspire to be just like her?

These are a few of my favorite Tweets …                                                                    Page 1

Christmas Champ Tweets

Christmas Champ – via Target Tweets

Next page, she’s created an homage to TV anchor Hoda Kotb’s shout-out from the November 30th Today Show.  Do you think Christmas Champ is on her way to becoming an American retail icon?

I’ve made it big-time, my personal brand has arrived!                                        Page 2

Hoda's Shout-out to Christmas Champ

November 30 Today Show Video

Page 3, selected fan favorites, a further testament to her personal branding success; never underestimate the power of humor.

I love my fan tweets – personal and emotional connections!                            Page 3

Fan Tweets

Sampled tweets from Trendistic.com

The last page of her virtual album shows twitter surges coincide with her TV ad broadcasts and the Target 2-Day sale – Twitter has the potential to influence promotions.

Look my TV spots & Target’s Two Day Sale are a Twitter hit!                           Page 4

Tweet Stats

November 2011 Tweet Stats

Twinkle, Twinkle Twitter Star, now we do know what you are.  You’re a bright and shiny rising social media star.  You have the power to make television social, to build a loyal community, to promote special events, and connect emotionally with your followers.

I must confess, as you might have guessed, I’m a twitter follower of the Christmas Champ.  As a fan, I’m hoping next year Target will introduce us to her family.  And now, a special shout-out, “Hang in there, Christmas Champ.  It’s only a matter of time before you get your shoe deal.”

You may follow Vanaja on Twitter at @MyNirvanaTweets.

Copyright © 2011 My Marketing Nirvana.  All rights reserved in all media.