Santa, Social Media, and Holiday Shopping Are on Their Way

The Christmas season has come to mean the period when the public plays Santa Claus to the merchants.   ~ John Andrew Holmes

Santa, Social Media, and Holiday Shopping Are On Their WayIt’s that time of year again, when we are thinking about the upcoming Christmas season and gearing up for holiday shopping.  As Susie Gharib of NBR reports, more of us will be taking advantage of online options than ever before; the National Retail Federation reports Internet sales are likely to be up 15% from last year.  It’s no wonder with the growth of smart phones and tablets.  About a third of online shoppers will be showrooming in search of the best deal, as told by comScore’s Executive Chairman Gian Fulgoni to NBR’s Diane Eastabrook.

Gian Fulgoni also indicates social media’s role in holiday retail is poised to have a greater persuasive impact.  Look for Facebook and Pinterest to figure in as well as consumer site Fancy, organized with product engagement in mind.  Another up-and-comer in the holiday retail space are the daily dealers, like Groupon and LivingSocialSylvia Hall of NBR reports on the industry’s evolution, from the first significant holiday season occurring in 2010 to at least $150 million projected in 2012 (notes Unaiz Kabani, Data Product Manager of Yipit.com). Even eBay is getting in on the act, the launch of a new daily deals offering in addition to the recent revamping of its logo and website to become more appealing as a holiday shopping go-to.

So, how do you plan to shop for the holidays this year?  Do you anticipate mobile playing a greater role in your holiday shopping?  Share your thoughts about your favorite holiday retailers.

Vanaja R.

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

Advertisements

Social Media Shapes the Business of Farming in the Heartland

… years ago, we thought of the Web as a new medium, not a new economy.  ~ Clement Mok

Social Media and the Business of Farming in the HeartlandThe Internet may be fundamentally changing how economies work; case in point, social media is beginning to influence the business of farming in the American Heartland, reports Diane Eastabrook of Nightly Business Report.  Farmers are communicating with each other about growing conditions and commodity traders are keeping track of their real-time conversations, with grain futures in the balance.

Farming is an especially tough business to be in, subject to the whims of nature, the pressures of global supply and demand, and not to mention, the possibility of crop failure.  So having the latest, first-hand information is key to tipping the scales in the farming community’s favor.  Social media by way of Facebook and Twitter provides farmers, seed companies, and grain processors access to each other’s observations, and traders a greater opportunity to hedge their bets on futures contracts.

So, do you follow social media to get the inside track on shopping deals?  What are prices of grain products like in your area?  Share your thoughts on how the economy is changing as a result of social media.

Vanaja R.

Nightly Business Report – The Facebook Economy:  The Farmers’ Report

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.