And the Winner in the Category of Social Media Is … Oscar’s Digital 360

Toto, I’ve got a feeling, we’re not in Kansas anymore.  ~ Dorothy, The Wizard of Oz

OscarImagine Dorothy embarking on a new yellow brick road, one that leads to a digital Oscar world.  This year the Academy has paved the way for our engagement.  As Karin Gilford, Senior VP of ABC’s Digital Media points out, “We’ll take visitors on an unparalleled journey all the way through Oscar Sunday.”

Oscar’s digital  journey begins with the reminiscing of returning favorite, comedian Billy Crystal , followed by an interactive timeline of memorable moments, an official blog, and of course its dedicated social media page, Oscar Buzz.  Nothing has been left out…from the red carpet, to the backstage, to the Governor’s Ball and to everything in between – the dailies and the Oscar picks.

Follow The Yellow Brick RoadAs Dorothy would say, “We’re off to see the Oscars, the films, the gowns, the wins.” Share your thoughts about this year’s nominees and who should take home an Academy Award.  And for all you Oscar hopefuls, click your heels three times and wish for your very own motion picture dream to come true.

Vanaja R.

Postscript

Congratulations to The Artist for Best Picture and to All the Winners

Oscar Blog Introducing the Oscar Digital Experience

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

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2 Comments

  1. Oscar has gone digital and the country’s along for the ride … tune in to the telecast and everything Oscar through social media.

    Reply
  2. What a great idea — drawing more people in to Hollywood’s biggest event of the year! The Oscar Digital Experience website is fun — and makes me look forward to watching on Sunday. I love Billy Crystal and bet he’ll do another hilarious job as host.

    My favorite movie — The Artist. And I loved Uggie, too. : )

    Reply

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