Toto, I’ve got a feeling, we’re not in Kansas anymore. ~ Dorothy, The Wizard of Oz
Imagine Dorothy embarking on a new yellow brick road, one that leads to a digital Oscar world. This year the Academy has paved the way for our engagement. As Karin Gilford, Senior VP of ABC’s Digital Media points out, “We’ll take visitors on an unparalleled journey all the way through Oscar Sunday.”
Oscar’s digital journey begins with the reminiscing of returning favorite, comedian Billy Crystal , followed by an interactive timeline of memorable moments, an official blog, and of course its dedicated social media page, Oscar Buzz. Nothing has been left out…from the red carpet, to the backstage, to the Governor’s Ball and to everything in between – the dailies and the Oscar picks.
As Dorothy would say, “We’re off to see the Oscars, the films, the gowns, the wins.” Share your thoughts about this year’s nominees and who should take home an Academy Award. And for all you Oscar hopefuls, click your heels three times and wish for your very own motion picture dream to come true.
Vanaja R.
Postscript
Congratulations to The Artist for Best Picture and to All the Winners
Oscar Blog – Introducing the Oscar Digital Experience
Copyright © 2012 My Marketing Nirvana. All rights reserved in all media.