Social Media Takes the Prize – Online Promotion of ‘The Hunger Games’

Almost overnight, the Internet’s gone from a technical wonder to a business must.   ~ Bill Schrader

Online Promotion of 'The Hunger Games'Engagement is the name of the game in today’s digital world and Lions Gate Entertainment has left nothing to chance in its promotion of “The Hunger Games. ”  So you ask, how has this been accomplished?  Virtual communities, building upon the ‘likes’ of the readers of the Suzanne Collins’ book trilogy, have been created.

As Chenda Ngak of CBS News’ Tech Talk reports  you can follow one of 13 Hunger Games Facebook pages – one for The Capitol and each of the 12 districts, the Twitter account @TheCapitolPN, and Capitol Couture on Tumblr, to name but a few.

Lions Gate has managed to capitalize on the emerging trend of social media as a must in today’s business world – by drawing us digitally into the world of Panem.  And while it may be difficult to measure whether social media buzz translates directly to ticket sales, in this case there’s the long term benefit of building a community designed to keep pace with the franchise’s future sequels.

So, what’s been your experience with “The Hunger Games” on social media?  Have you become a “virtual citizen” of Panem, and if so of which district?  What do you think of the fashions sported by The Capitol’s citizens?  Share your thoughts on engaging with the movies by way of social media.

Vanaja R.

CBS News Tech Talk – “The Hunger Games” marketing team turns to social media

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

 
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Movie Night at the Oscars, Spotlight Shines on Social Storytelling

The costumes, the scenery, the makeup, the props

The audience that lifts you when you’re down…

There’s no business like show business

Like no business I know…

Let’s go on with the show!

“There’s No Business Like Show Business” Lyrics By Irving Berlin

84th Annual Academy Awards

This year’s “Let’s go to the movies” Oscars’ telecast was interactive and social.  The set of a New York movie theater invited both the in house audience and viewers at large to become part of the show.  Throughout the night, there was an ongoing push for each one of us to become more connected to the motion picture community.

From Billy Crystal’s opening number, to split screens of the award nominees and their admirers, to the camera angles focused on the night’s musicians and presenters, I could go on and on…  Even Cirque du Soleil got into the act of making us feel a part of the movies.  Who didn’t laugh at the focus group spoofing the Wizard of Oz?  Didn’t the “films” of the stars’ reflections draw us in?

Oscar night lived up to Irving Berlin’s direction:  There’s no business like show business.  Who were your favorites on the red carpet?  What did you think of the 84th Academy Awards broadcast?  Share your favorite Oscar moment and who you thought stole the show.  Now that Hollywood has gone social, there’s no telling where the collaboration with we the audience will lead.

Vanaja R.

The Artist

The Artist, Best Picture Winner

The Oscars 2012, The 84th Academy Awards

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

And the Winner in the Category of Social Media Is … Oscar’s Digital 360

Toto, I’ve got a feeling, we’re not in Kansas anymore.  ~ Dorothy, The Wizard of Oz

OscarImagine Dorothy embarking on a new yellow brick road, one that leads to a digital Oscar world.  This year the Academy has paved the way for our engagement.  As Karin Gilford, Senior VP of ABC’s Digital Media points out, “We’ll take visitors on an unparalleled journey all the way through Oscar Sunday.”

Oscar’s digital  journey begins with the reminiscing of returning favorite, comedian Billy Crystal , followed by an interactive timeline of memorable moments, an official blog, and of course its dedicated social media page, Oscar Buzz.  Nothing has been left out…from the red carpet, to the backstage, to the Governor’s Ball and to everything in between – the dailies and the Oscar picks.

Follow The Yellow Brick RoadAs Dorothy would say, “We’re off to see the Oscars, the films, the gowns, the wins.” Share your thoughts about this year’s nominees and who should take home an Academy Award.  And for all you Oscar hopefuls, click your heels three times and wish for your very own motion picture dream to come true.

Vanaja R.

Postscript

Congratulations to The Artist for Best Picture and to All the Winners

Oscar Blog Introducing the Oscar Digital Experience

 

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.