Social Media Takes the Prize – Online Promotion of ‘The Hunger Games’

Almost overnight, the Internet’s gone from a technical wonder to a business must.   ~ Bill Schrader

Online Promotion of 'The Hunger Games'Engagement is the name of the game in today’s digital world and Lions Gate Entertainment has left nothing to chance in its promotion of “The Hunger Games. ”  So you ask, how has this been accomplished?  Virtual communities, building upon the ‘likes’ of the readers of the Suzanne Collins’ book trilogy, have been created.

As Chenda Ngak of CBS News’ Tech Talk reports  you can follow one of 13 Hunger Games Facebook pages – one for The Capitol and each of the 12 districts, the Twitter account @TheCapitolPN, and Capitol Couture on Tumblr, to name but a few.

Lions Gate has managed to capitalize on the emerging trend of social media as a must in today’s business world – by drawing us digitally into the world of Panem.  And while it may be difficult to measure whether social media buzz translates directly to ticket sales, in this case there’s the long term benefit of building a community designed to keep pace with the franchise’s future sequels.

So, what’s been your experience with “The Hunger Games” on social media?  Have you become a “virtual citizen” of Panem, and if so of which district?  What do you think of the fashions sported by The Capitol’s citizens?  Share your thoughts on engaging with the movies by way of social media.

Vanaja R.

CBS News Tech Talk – “The Hunger Games” marketing team turns to social media


Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

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  1. Social media allows both the author and Lion’s Gate to continue the conversation with movie goers, and then allows them to extend their enjoyment, opinions, etc., within their communities. This extends both the reach and popularity of the movie, books and other resulting products to a much larger – totally engaged – audience.

  2. shobhasky

     /  Monday, April 2, 2012

    “The Hunger Games” benefits from social media in that social media is incorporated to popularize the movie and its mystique in society. The author of the books and the creator of the movie have a means of accessing people to their products because of social media’s influence.


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