Movie Night at the Oscars, Spotlight Shines on Social Storytelling

The costumes, the scenery, the makeup, the props

The audience that lifts you when you’re down…

There’s no business like show business

Like no business I know…

Let’s go on with the show!

“There’s No Business Like Show Business” Lyrics By Irving Berlin

84th Annual Academy Awards

This year’s “Let’s go to the movies” Oscars’ telecast was interactive and social.  The set of a New York movie theater invited both the in house audience and viewers at large to become part of the show.  Throughout the night, there was an ongoing push for each one of us to become more connected to the motion picture community.

From Billy Crystal’s opening number, to split screens of the award nominees and their admirers, to the camera angles focused on the night’s musicians and presenters, I could go on and on…  Even Cirque du Soleil got into the act of making us feel a part of the movies.  Who didn’t laugh at the focus group spoofing the Wizard of Oz?  Didn’t the “films” of the stars’ reflections draw us in?

Oscar night lived up to Irving Berlin’s direction:  There’s no business like show business.  Who were your favorites on the red carpet?  What did you think of the 84th Academy Awards broadcast?  Share your favorite Oscar moment and who you thought stole the show.  Now that Hollywood has gone social, there’s no telling where the collaboration with we the audience will lead.

Vanaja R.

The Artist

The Artist, Best Picture Winner

The Oscars 2012, The 84th Academy Awards


Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.


Gone with the Wind – The Future of Cinema in Peril?

A good film is when the price of the dinner, the theatre admission and the babysitter were worth it.   ~ Alfred Hitchcock

Gone With The WindI confess, I haven’t gone to the movies as much as I would have liked to last year.  Often, by the time I got around to planning a trip to the cinema, the movie I had chosen had already left my favorite theater.  My own experience with the movies parallels the 2011 decline in box office sales; the lowest gross in 16 years according to George Lewis’ recent report, Box Office Blues on NBC Nightly News.

Lewis notes despite the success of Harry Potter’s film finale blockbuster, moviegoers have cut back due to pricing and the availability of streaming technology.  How many of us are already viewing movies in this way?  Based on Lewis’ reporting of a study from earlier this year, streaming movies and TV on Netflix comprised roughly 30% of Internet traffic, while movie attendance decreased 5% from 2010.  What’s the remedy?  Cinephiles direction to Hollywood – Give us something EXTRAORDINARY!

So, will the movie industry take a cue from Hitchcock and the fans, and give us a reason to show up in 2012?  Or has cinema’s time come and is soon to be gone with the wind… are we witnessing its demise hastened by streaming media?  Share your thoughts on whether you will continue to go to the movies and what will motivate you to do so.

Vanaja R.

George Lewis’ NBC Nightly News report – Box Office Receipts Down in 2011

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.