Power of Collaboration

To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science.  ~ Albert Einstein

Collaboration has long been the hallmark of the scientific process.  Filmmaker Tiffany Shlain (director of the new film “Connected”) provides a recent example during an interview on PBS’ Tavis Smiley.

Online gamers, playing Foldit, modeled the structure of an enzyme beneficial for future anti-AIDS drug development, accomplishing in a matter of weeks what had long perplexed University of Washington scientists.  As Tiffany herself points out, the Internet provides a surefire catalyst for innovation, a global framework for bringing together varying perspectives, which in turn “the hope is” leads to collaborative problem solving.

Share your thoughts on the power of collaboration to foster innovation and problem solving.

Vanaja R.

Tiffany Shlain’s interview on PBS’ Tavis Smiley

Copyright © 2011 My Marketing Nirvana.  All rights reserved in all media.


Hello world!

The most beautiful thing we can experience is the mysterious.  It is the source of all true art and science.  ~Albert Einstein

Welcome.  Imagine… a journey filled with the many splendid wonders of art and science, against the backdrop of a marketing perspective.  Join me on my quest to strive for “marketing nirvana” by deepening the appreciation of the arts, the sciences, and all things marketing.  So sit back, relax, and share your favorite artist, scientist, quote, or musing.

I look forward to connecting with you, my fellow voyagers, on our journey of enlightenment.

Vanaja R.
Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.