Crowdfunding, the Power of Social Media to Move Mountains

You make a living by what you get.  You make a life by what you give.   Winston Churchill

Crowdfunding, the Power of Social Media to Move MountainsMore and more social media has been influencing how I get my news.  Just the other day I came across a short film, Caine’s Arcade, on my Facebook wall shared by my friend, Nancy Arter of Outward Media.  The overwhelming response to an online video showcasing a child’s enthusiasm illustrates the capability of social media for fundraising, in this case over $200,000 to date for a scholarship fund.

Recently, Nightly Business Report also featured an in-depth series on crowdfunding.  Social media offers organizations an alternate way to fundraise.  Bake sales, for example, may become a thing of the past.  As noted by Erika Miller, AmeriCorps is using Fundly, the largest social fundraising outlet in the nation, to support teachers.  The options for harnessing the power of crowdfunding are endless.  The Low Line, a project for an underground park in New York City, leaned on Kickstarter to fund its full-scale demonstration.  Accion, the largest microfinance lender in the U.S., partners with Kiva to reach out on the behalf of small business owners.

So, how do you get your news?  What are some examples of online videos that have moved you?  Share your thoughts on how fundraising is changing as a result of social media.

Vanaja R.

Caine’s Arcade Short Film:  A cardboard arcade made by a 9-year old boy
Nightly Business Report
Social Media & Successful School Fundraising 
– Crowdfunder Kickstarter’s Creative Ways 
Crowdfunding:  Transforming the Way Non-Profits Raise Money 


Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

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  1. shobhasky

     /  Friday, May 18, 2012

    Social media is definitely a benefit to fundraising in modern times. I have come across Dunkin’ Donuts fundraising for a noteworthy cause through Facebook, and another fundraising sponsor through Facebook, also. Crowdfunding is an effective utilization of social media that reaches many people in a short amount of time.

  2. I’ve been researching start-ups and have found so many stories of people who are doing what they love and finding niches with followers that will pay them for their products and services. It’s exciting. We’re in the middle of a revolution because there’s a fundamental shift in our ability to connect, and grow. Today, we can reach just about anyone on the planet. That ability is breaking down structures, including governments, and creating a lot of new opportunities.

  3. You are absolutely right! Social media is shaping how more people are receiving the news. The beauty is that you can hone in on the news that is important to you by who you follow, link to and relate to. This definitely expands your knowledge base in areas of your interest — but also expands your knowledge in other areas as you benefit from the interests of other connections that may provide you with their interests.

    I heard an interview today with Roger Waters of Pink Floyd who has released a new album based upon his view that our youth is in trouble because they don’t read enough literature (I’m totally paraphrasing — but trying to make a point). He indicated that the interaction with social media (Twitter) was not enough to give youngsters “the fabric of real life.” While I love Roger Waters, I totally disagree with him on this point because of exactly what you’ve outlined in your post today. I think that people are learning — maybe in smaller chunks than traditionally — but I’d argue that this may be better as people are exposed to more diverse information that can really impact their lives.


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