All posts tagged My Marketing Nirvana

Mirror, Mirror on the Wall – Who’s the Fairest Social Media of Them All?

A healthy social life is found only, when in the mirror of each soul the whole community finds its reflection, and when in the whole community the virtue of each one is living. ~ Rudolf Steiner

We all remember Snow White’s stepmother, the Queen, had a fascination with being the fairest in the land. As I look across the social media landscape, I am reminded of a modern version of this fairytale, the rivalry between Facebook and Twitter. In our story’s most recent chapter, Twitter has added brand pages in a bid to broaden its appeal to corporate users. I’m wondering how this social media story will play out.

If we suppose, as Steiner does, that ideally each individual is represented in the community, then a diverse social media would be a direct reflection of each one of us. We will have to see if Twitter’s latest changes don’t compromise its unique niche appeal. The variety of social media platforms perhaps reflect the uniqueness of their many users.

The New York Times’ research and development team’s personal data mirror, “Reveal”, gives us a glimpse into our future. Equipped with a natural user interface, the mirror’s facial recognition capabilities, would enable us to interact with the information that we hold most dear, in essence, a truer reflection of ourselves. So, does there really have to be just one social media platform that is the “fairest of them all?” As technology continues to innovate, we are brought closer to our truer “mirror image”, there’s room enough for each platform.

Mirror, mirror on the wall, social media’s future looks bright. Share your thoughts on how you use social media and how it uniquely reflects you.

Vanaja R.

Augmented Mirror of the Future Reflects You and Your World

3 Comments

by nrvana on Monday, December 12, 2011 • Permalink

Posted in Social Media

Tagged Facebook, Marketing and Advertising, Mirror, My Marketing Nirvana, New York Times, Reveal Project, Rudolf Steiner, Social media, Twitter

Posted by nrvana on Monday, December 12, 2011

https://mymarketingnirvana.com/2011/12/12/mirror-mirror-on-the-wall-whos-the-fairest-social-media-of-them-all/

Social TV – Storytelling Around a Campfire in the 21st Century?

Television is a medium of entertainment which permits millions of people to listen to the same joke at the same time, and yet remain lonesome.

~ T. S. Eliot

I think [Technology]’s brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I’ve ever seen is called television – but then, again, television, at its best, is magnificent. ~ Steve Jobs

Lately, I’ve noticed Twitter addresses popping up everywhere on TV. Twitter offers television a capability for a community of viewers and broadcasters to form. Of course, this was almost certain to happen, ever since, social networks came to life on the Internet.

My question to you: Is this our version of storytelling around a campfire; where we not only have a connection with the “narrator” and the story being told, but also perhaps with each other as well? Does Social TV simply satisfy the primal need man has always had to be social?

Twinkle, Twinkle Twitter Star, my latest publication, proposes “You [Twitter] have the power to make television social, to build a loyal community, to promote special events, and connect emotionally with your followers.” So, is television (with the help of Twitter) evolving to a social medium as well, so we will no longer be lonely as T.S. Eliot posits? Are there “unintended consequences” to television and social media converging as Steve Jobs predicts? Perhaps even the downfall of television itself? Share your thoughts.

Vanaja R.

Special Feature: Twinkle, Twinkle Twitter Star

1 Comment

by nrvana on Monday, December 5, 2011 • Permalink

Posted in Social Media

Tagged Marketing and Advertising, My Marketing Nirvana, Social media, Steve Jobs, T.S. Eliot, Technology, Television, Twitter

Posted by nrvana on Monday, December 5, 2011

https://mymarketingnirvana.com/2011/12/05/social-tv-storytelling-around-a-campfire-in-the-21st-century/

Special Feature – Twinkle, Twinkle Twitter Star

Target’s Christmas Champ

Shines Bright with Social Media Sparkle

Target’s innovative use of Twitter heralds Twitter’s rising star. An up-close and humorous look at the Christmas Champ’s personal branding showcasing Target’s Twitter holiday strategy.

Christmas Champ Youtube Video

Who doesn’t chuckle when viewing Target’s Christmas Champ, comedian Maria Bamford, putting her own particularly zany spin of getting ready for the holidays! There’s also an interesting twist this year: the @ChristmasChamp Twitter address has been added to her TV spots. Twitter has indeed arrived; it’s going mainstream! Twitter is popping up everywhere and Target is leading Twitter’s next wave, integration with traditional media. Hooray! I must be channeling my inner Christmas Champ.

Before we pay Christmas Champ a visit, let’s get acquainted with rising star Twitter’s backstory. Gone are the days of ‘twitter’ signifying inconsequential bursts; here to stay… direct engagement with the fans and the opportunity to sell, sell, sell. Sure regifting last year’s TV ads is still the rage, but tweeting digital content and conversing with fans is what’s red hot.

At this time of year, we’re on a first-name basis with Christmas. So, we’ve got exclusive access to her 2011 virtual holiday album – Digital Portrait of a Christmas Champ. On the cover, we’re introduced to a glimpse of her Twitter home page; over 19,000 followers, wow!

My 2011 Holiday Album

Digital Portrait of a Christmas Champ

Christmas Champ Twitter Page

As of 11/30/11: 494 Tweets, 2,177 Following, 19,394 Followers, and 92 Listed.

Her first page showcases Target Tweets of a spirited holiday shopper with a take no prisoners’ attitude. — Don’t we aspire to be just like her?

These are a few of my favorite Tweets … Page 1

Christmas Champ – via Target Tweets

Next page, she’s created an homage to TV anchor Hoda Kotb’s shout-out from the November 30^th Today Show. Do you think Christmas Champ is on her way to becoming an American retail icon?

I’ve made it big-time, my personal brand has arrived! Page 2

November 30 Today Show Video

Page 3, selected fan favorites, a further testament to her personal branding success; never underestimate the power of humor.

I love my fan tweets – personal and emotional connections! Page 3

Sampled tweets from Trendistic.com

The last page of her virtual album shows twitter surges coincide with her TV ad broadcasts and the Target 2-Day sale – Twitter has the potential to influence promotions.

Look my TV spots & Target’s Two Day Sale are a Twitter hit! Page 4

November 2011 Tweet Stats

Twinkle, Twinkle Twitter Star, now we do know what you are. You’re a bright and shiny rising social media star. You have the power to make television social, to build a loyal community, to promote special events, and connect emotionally with your followers.

I must confess, as you might have guessed, I’m a twitter follower of the Christmas Champ. As a fan, I’m hoping next year Target will introduce us to her family. And now, a special shout-out, “Hang in there, Christmas Champ. It’s only a matter of time before you get your shoe deal.”

You may follow Vanaja on Twitter at @MyNirvanaTweets.

3 Comments

by nrvana on Monday, December 5, 2011 • Permalink

Posted in Social Media, Special Features

Tagged Christmas Champ, Marketing and Advertising, My Marketing Nirvana, Personal Branding, Social media, Target Corporation, Twitter

Posted by nrvana on Monday, December 5, 2011

https://mymarketingnirvana.com/2011/12/05/special-feature/

Best of Times, Worst of Times – Technology in the Digital Age

This is perhaps the most beautiful time in human history; it is really pregnant with all kinds of creative possibilities made possible by science and technology which now constitute the slave of man – if man is not enslaved by it. ~ Jonas Salk

A new technology sometimes creates more than it destroys. Sometimes, it destroys more than it creates. But it is never one-sided. ~ Neil Postman

Watching Margaret Warner’s recent interview of Mark Bowden, author of “Worm: The First Digital World War,” on PBS’ Newshour got me thinking … have we as a society gained more than we have lost as a result of the digital age? The book conversation illustrates the pitfalls of “the Wild West period of the Internet,” namely computer security issues – botnet, malware, and viruses.

As noted in my earlier post “The Power of Collaboration,” filmmaker Tiffany Shlain advances society has benefited from the Internet’s capablity to foster innovation and collective problem solving. On the other hand, we’ve lost some of the niceties of the analog era, in-person interactions, deep thought, not being “on” 24-7, etc.

Can we have the best of both worlds – the digital and the analog? Or as writer Neil Postman suggests, is there is a clear victor – society’s gained more, or lost more? Share your thoughts on the positives and the negatives of technology in the digital age.

Mark Bowden’s Book Conversation on PBS Newshour

Vanaja R.

2 Comments

by nrvana on Sunday, November 27, 2011 • Permalink

Posted in Digital Age, Sciences

Tagged Digital Age, Information Age, Jonas Salk, Mark Bowden, My Marketing Nirvana, Neil Postman, PBS Newshour

Posted by nrvana on Sunday, November 27, 2011

https://mymarketingnirvana.com/2011/11/27/best-of-times-worst-of-times-technology-in-the-digital-age/

Power of Collaboration

To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science. ~ Albert Einstein

Collaboration has long been the hallmark of the scientific process. Filmmaker Tiffany Shlain (director of the new film “Connected”) provides a recent example during an interview on PBS’ Tavis Smiley.

Online gamers, playing Foldit, modeled the structure of an enzyme beneficial for future anti-AIDS drug development, accomplishing in a matter of weeks what had long perplexed University of Washington scientists. As Tiffany herself points out, the Internet provides a surefire catalyst for innovation, a global framework for bringing together varying perspectives, which in turn “the hope is” leads to collaborative problem solving.

Share your thoughts on the power of collaboration to foster innovation and problem solving.

Vanaja R.

Tiffany Shlain’s interview on PBS’ Tavis Smiley

Philosophy of Art in the Digital Age

It has been said that art is a tryst, for in the joy of it maker and beholder meet. ~ Kojiro Tomita

Art is the desire of a man to express himself, to record the reactions of his personality to the world he lives in. ~ Amy Lowell

The question remains, does art have to be experienced or is it simply a matter of “putting pen to paper?” Not only does the digital age offer the promise of a larger audience and greater interactivity, it also removes obstacles to publishing art. So, will the advent of Facebook, social media, and “the like” impact how art is realized?

Share your thoughts on your perspective of art in the digital age.

Hello world!

The most beautiful thing we can experience is the mysterious. It is the source of all true art and science. ~Albert Einstein

Welcome. Imagine… a journey filled with the many splendid wonders of art and science, against the backdrop of a marketing perspective. Join me on my quest to strive for “marketing nirvana” by deepening the appreciation of the arts, the sciences, and all things marketing. So sit back, relax, and share your favorite artist, scientist, quote, or musing.

I look forward to connecting with you, my fellow voyagers, on our journey of enlightenment.

My "Marketing Nirvana"

All posts tagged My Marketing Nirvana

Best of Times, Worst of Times – Technology in the Digital Age

Power of Collaboration

Tiffany Shlain’s interview on PBS’ Tavis Smiley

Hello world!

My Marketing Nirvana

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