All posts tagged Marketing and Advertising

Squag, Social Media Sized for the Autism Community

We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people. ~ Pierre Omidyar

As I am developing a social media marketing plan for this year’s Autism conference in Philly, it got me wondering, would social media benefit the autism community? Also, I often watch Parenthood on NBC, but had not made the connection that Asperger’s Syndrome is an Autism Spectrum Disorder. Did you know for example, according to the CDC* on average 1 out of 110 children in the U.S. has an ASD?

ThenI came across Squag^TM, a social networking platform, designed to foster social interaction and communication for tweens and teens on the autism spectrum. Created by Sara Winter in collaboration with her autistic nephew, the platform offers the opportunity of connecting in a digital space optimized for self reflection. Even the name “squag” (her nephew’s pronunciation of square) suggests the platform offers a unique social opportunity.

So what are your thoughts on technology offering greater connectivity? Does the digital world hold the promise of benefiting the lives of special needs children and their families? Share your thoughts on how social media can make the world a better place for all of us.

Vanaja R.

Financialpost.com – Social network Squag aims to be a safe place for autistic kids

Postscript

*March 29, 2012 – Centers for Disease Control and Prevention reports a higher prevalence of autism, with one in 88 children being diagnosed with an ASD.

PBS Newshour – Autism’s Prevalence Grows

6 Comments

by nrvana on Friday, March 16, 2012 • Permalink

Posted in Social Media

Tagged Asperger's syndrome, Autism, Autism Spectrum Disorder, Marketing and Advertising, My Marketing Nirvana, Parenthood, Pierre Omidyar, Sara Winter, Social media, Squag

Posted by nrvana on Friday, March 16, 2012

https://mymarketingnirvana.com/2012/03/16/squag-social-media-sized-for-the-autism-community/

And the Winner in the Category of Social Media Is … Oscar’s Digital 360

Toto, I’ve got a feeling, we’re not in Kansas anymore. ~ Dorothy, The Wizard of Oz

Imagine Dorothy embarking on a new yellow brick road, one that leads to a digital Oscar world. This year the Academy has paved the way for our engagement. As Karin Gilford, Senior VP of ABC’s Digital Media points out, “We’ll take visitors on an unparalleled journey all the way through Oscar Sunday.”

Oscar’s digital journey begins with the reminiscing of returning favorite, comedian Billy Crystal , followed by an interactive timeline of memorable moments, an official blog, and of course its dedicated social media page, Oscar Buzz. Nothing has been left out…from the red carpet, to the backstage, to the Governor’s Ball and to everything in between – the dailies and the Oscar picks.

As Dorothy would say, “We’re off to see the Oscars, the films, the gowns, the wins.” Share your thoughts about this year’s nominees and who should take home an Academy Award. And for all you Oscar hopefuls, click your heels three times and wish for your very own motion picture dream to come true.

Vanaja R.

Postscript

Congratulations to The Artist for Best Picture and to All the Winners

Oscar Blog – Introducing the Oscar Digital Experience

2 Comments

by nrvana on Thursday, February 23, 2012 • Permalink

Posted in Arts, Social Media

Tagged Academy Award, Arts, Billy Crystal, Digital Media, Karin Gilford, Marketing and Advertising, Movies, My Marketing Nirvana, Oscar, oscar buzz, Social media, The Wizard of Oz, Yellow Brick Road

Posted by nrvana on Thursday, February 23, 2012

https://mymarketingnirvana.com/2012/02/23/and-the-winner-in-the-category-of-social-media-is-oscars-digital-360/

Super Bowl Ads Take Two: Touchdown! Social Media Teams Up with the Gameday Broadcast

First we thought the PC was a calculator. Then we found out how to turn numbers into letters with ASCII – and we thought it was a typewriter. Then we discovered graphics, and we thought it was a television. With the World Wide Web, we’ve realized it’s a brochure. ~ Douglas Adams

Do you like watching Super Bowl ads? If you said yes, you’re not alone. As noted by Nightly Business Report’s Susie Gharib , one quarter of Super Bowl viewers watch the game just to see the commercials. This year as usual did not disappoint, both the game and the commercials were a big hit! I’ll let you know my favorite ad a little later on… There was however a new “drive” this year, the preview of commercials on social media.

My question to you, do you like the option of a sneak peek prior to the big game? Speaking for myself and fans in general, yes! Also, from the advertiser’s point of view, there’s the potential to maximize your presence and thereby get more bang for your buck. After all, ROI can’t just be measured in dollar terms but also in brand value. Last year’s Star Wars themed Volkswagen Passat ad, according to VW Group of America CEO, Jonathan Browning, resulted in an overall benefit to the brand culminating in the growth of all business and specifically Jetta’s over 50% sales growth. What will be the return on this year’s prerelease of Super Bowl ads?

So, do you agree in today’s digital age, it really does take two, online and broadcasting, to generate fan excitement and have a successful Super Bowl ad? Or do you prefer to be surprised on gameday? Share your thoughts and your favorite Super Bowl commercial. As promised, here’s mine, Honda’s CR-V spot showcasing an updated version of Ferris Bueller’s Day Off. Full disclosure, not only am I a fan of the original 80’s movie, but my family also owns last year’s model.

Vanaja R.

Nightly Business Report: The Risk and Rewards of Super Bowl Ads

Ferris Bueller Super Bowl Ad: Matthew Broderick Stars In Full-Length Spot For Honda

4 Comments

by nrvana on Wednesday, February 8, 2012 • Permalink

Posted in Social Media, Sports

Tagged Douglas Adams, Ferris Bueller, Honda, Jonathan Browning, Marketing and Advertising, Matthew Broderick, My Marketing Nirvana, Nightly Business Report, Social media, Star Wars, Super Bowl advertising, Volkswagen

Posted by nrvana on Wednesday, February 8, 2012

https://mymarketingnirvana.com/2012/02/08/super-bowls-ads-take-two-touchdown-social-media-teams-up-with-the-gameday-broadcast/

New Year’s Nirvana

Year’s end is neither an end nor a beginning but a going on, with all the wisdom that experience can instill in us. ~ Hal Borland

We will open the book. Its pages are blank. We are going to put words on them ourselves. The book is called Opportunity and its first chapter is New Year’s Day. ~ Edith Lovejoy Pierce

Thank you for accompanying me on our quest for “marketing nirvana.” Although our travel to date has been brief (just beginning this Fall), we managed to meet some interesting people, deepen our appreciation of the arts and sciences, and learn about newsworthy marketing moments in time. We will continue, as in the words of Hal Borland, to gain wisdom as we travel along.

So my New Year’s wish is to continue seeking the “right stuff” on our journey of marketing enlightenment, and for you to achieve your very own nirvana, whatever it may be. I look forward to the Opportunity of 2012 and for us to write our first chapter.

Namaste,

NRVANA

1 Comment

by nrvana on Monday, December 26, 2011 • Permalink

Posted in Special Features

Tagged Edith Lovejoy Pierce, Hal Borland, Marketing and Advertising, My Marketing Nirvana, New Year

Posted by nrvana on Monday, December 26, 2011

https://mymarketingnirvana.com/2011/12/26/holiday-nirvana/

Mirror, Mirror on the Wall – Who’s the Fairest Social Media of Them All?

A healthy social life is found only, when in the mirror of each soul the whole community finds its reflection, and when in the whole community the virtue of each one is living. ~ Rudolf Steiner

We all remember Snow White’s stepmother, the Queen, had a fascination with being the fairest in the land. As I look across the social media landscape, I am reminded of a modern version of this fairytale, the rivalry between Facebook and Twitter. In our story’s most recent chapter, Twitter has added brand pages in a bid to broaden its appeal to corporate users. I’m wondering how this social media story will play out.

If we suppose, as Steiner does, that ideally each individual is represented in the community, then a diverse social media would be a direct reflection of each one of us. We will have to see if Twitter’s latest changes don’t compromise its unique niche appeal. The variety of social media platforms perhaps reflect the uniqueness of their many users.

The New York Times’ research and development team’s personal data mirror, “Reveal”, gives us a glimpse into our future. Equipped with a natural user interface, the mirror’s facial recognition capabilities, would enable us to interact with the information that we hold most dear, in essence, a truer reflection of ourselves. So, does there really have to be just one social media platform that is the “fairest of them all?” As technology continues to innovate, we are brought closer to our truer “mirror image”, there’s room enough for each platform.

Mirror, mirror on the wall, social media’s future looks bright. Share your thoughts on how you use social media and how it uniquely reflects you.

Vanaja R.

Augmented Mirror of the Future Reflects You and Your World

3 Comments

by nrvana on Monday, December 12, 2011 • Permalink

Posted in Social Media

Tagged Facebook, Marketing and Advertising, Mirror, My Marketing Nirvana, New York Times, Reveal Project, Rudolf Steiner, Social media, Twitter

Posted by nrvana on Monday, December 12, 2011

https://mymarketingnirvana.com/2011/12/12/mirror-mirror-on-the-wall-whos-the-fairest-social-media-of-them-all/

Social TV – Storytelling Around a Campfire in the 21st Century?

Television is a medium of entertainment which permits millions of people to listen to the same joke at the same time, and yet remain lonesome.

~ T. S. Eliot

I think [Technology]’s brought the world a lot closer together, and will continue to do that. There are downsides to everything; there are unintended consequences to everything. The most corrosive piece of technology that I’ve ever seen is called television – but then, again, television, at its best, is magnificent. ~ Steve Jobs

Lately, I’ve noticed Twitter addresses popping up everywhere on TV. Twitter offers television a capability for a community of viewers and broadcasters to form. Of course, this was almost certain to happen, ever since, social networks came to life on the Internet.

My question to you: Is this our version of storytelling around a campfire; where we not only have a connection with the “narrator” and the story being told, but also perhaps with each other as well? Does Social TV simply satisfy the primal need man has always had to be social?

Twinkle, Twinkle Twitter Star, my latest publication, proposes “You [Twitter] have the power to make television social, to build a loyal community, to promote special events, and connect emotionally with your followers.” So, is television (with the help of Twitter) evolving to a social medium as well, so we will no longer be lonely as T.S. Eliot posits? Are there “unintended consequences” to television and social media converging as Steve Jobs predicts? Perhaps even the downfall of television itself? Share your thoughts.

Vanaja R.

Special Feature: Twinkle, Twinkle Twitter Star

1 Comment

by nrvana on Monday, December 5, 2011 • Permalink

Posted in Social Media

Tagged Marketing and Advertising, My Marketing Nirvana, Social media, Steve Jobs, T.S. Eliot, Technology, Television, Twitter

Posted by nrvana on Monday, December 5, 2011

https://mymarketingnirvana.com/2011/12/05/social-tv-storytelling-around-a-campfire-in-the-21st-century/

Special Feature – Twinkle, Twinkle Twitter Star

Target’s Christmas Champ

Shines Bright with Social Media Sparkle

Target’s innovative use of Twitter heralds Twitter’s rising star. An up-close and humorous look at the Christmas Champ’s personal branding showcasing Target’s Twitter holiday strategy.

Christmas Champ Youtube Video

Who doesn’t chuckle when viewing Target’s Christmas Champ, comedian Maria Bamford, putting her own particularly zany spin of getting ready for the holidays! There’s also an interesting twist this year: the @ChristmasChamp Twitter address has been added to her TV spots. Twitter has indeed arrived; it’s going mainstream! Twitter is popping up everywhere and Target is leading Twitter’s next wave, integration with traditional media. Hooray! I must be channeling my inner Christmas Champ.

Before we pay Christmas Champ a visit, let’s get acquainted with rising star Twitter’s backstory. Gone are the days of ‘twitter’ signifying inconsequential bursts; here to stay… direct engagement with the fans and the opportunity to sell, sell, sell. Sure regifting last year’s TV ads is still the rage, but tweeting digital content and conversing with fans is what’s red hot.

At this time of year, we’re on a first-name basis with Christmas. So, we’ve got exclusive access to her 2011 virtual holiday album – Digital Portrait of a Christmas Champ. On the cover, we’re introduced to a glimpse of her Twitter home page; over 19,000 followers, wow!

My 2011 Holiday Album

Digital Portrait of a Christmas Champ

Christmas Champ Twitter Page

As of 11/30/11: 494 Tweets, 2,177 Following, 19,394 Followers, and 92 Listed.

Her first page showcases Target Tweets of a spirited holiday shopper with a take no prisoners’ attitude. — Don’t we aspire to be just like her?

These are a few of my favorite Tweets … Page 1

Christmas Champ – via Target Tweets

Next page, she’s created an homage to TV anchor Hoda Kotb’s shout-out from the November 30^th Today Show. Do you think Christmas Champ is on her way to becoming an American retail icon?

I’ve made it big-time, my personal brand has arrived! Page 2

November 30 Today Show Video

Page 3, selected fan favorites, a further testament to her personal branding success; never underestimate the power of humor.

I love my fan tweets – personal and emotional connections! Page 3

Sampled tweets from Trendistic.com

The last page of her virtual album shows twitter surges coincide with her TV ad broadcasts and the Target 2-Day sale – Twitter has the potential to influence promotions.

Look my TV spots & Target’s Two Day Sale are a Twitter hit! Page 4

November 2011 Tweet Stats

Twinkle, Twinkle Twitter Star, now we do know what you are. You’re a bright and shiny rising social media star. You have the power to make television social, to build a loyal community, to promote special events, and connect emotionally with your followers.

I must confess, as you might have guessed, I’m a twitter follower of the Christmas Champ. As a fan, I’m hoping next year Target will introduce us to her family. And now, a special shout-out, “Hang in there, Christmas Champ. It’s only a matter of time before you get your shoe deal.”

You may follow Vanaja on Twitter at @MyNirvanaTweets.

3 Comments

by nrvana on Monday, December 5, 2011 • Permalink

Posted in Social Media, Special Features

Tagged Christmas Champ, Marketing and Advertising, My Marketing Nirvana, Personal Branding, Social media, Target Corporation, Twitter

Posted by nrvana on Monday, December 5, 2011

https://mymarketingnirvana.com/2011/12/05/special-feature/

Philosophy of Art in the Digital Age

It has been said that art is a tryst, for in the joy of it maker and beholder meet. ~ Kojiro Tomita

Art is the desire of a man to express himself, to record the reactions of his personality to the world he lives in. ~ Amy Lowell

The question remains, does art have to be experienced or is it simply a matter of “putting pen to paper?” Not only does the digital age offer the promise of a larger audience and greater interactivity, it also removes obstacles to publishing art. So, will the advent of Facebook, social media, and “the like” impact how art is realized?

Share your thoughts on your perspective of art in the digital age.

Hello world!

The most beautiful thing we can experience is the mysterious. It is the source of all true art and science. ~Albert Einstein

Welcome. Imagine… a journey filled with the many splendid wonders of art and science, against the backdrop of a marketing perspective. Join me on my quest to strive for “marketing nirvana” by deepening the appreciation of the arts, the sciences, and all things marketing. So sit back, relax, and share your favorite artist, scientist, quote, or musing.

I look forward to connecting with you, my fellow voyagers, on our journey of enlightenment.

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