Foodies Share a Bite with Social Media

Find something you’re passionate about and keep tremendously interested in it.  ~ Julia Child

Foodies Share a Bite with Social MediaHave you used Yelp to check out a restaurant or checked in using Foursquare?  If so, you’re part of the social media revolution influencing the way we interact with dining, recently profiled on Nightly Business Report.  As the business of food has grown even more competitive and ad revenues for food magazines are declining, social media can serve up a distinct advantage.  According to Telsey Advisory’s Analyst  Tom Forte, restaurants can benefit from favorable reviews and timely user generated content.  After all, reviews on sites, such as Yelp, Grub Street, and Chowhound, can provide restaurants a recipe for success.

Today’s foodies are more sophisticated and are apt to share in communicating food experiences.  We’re even more engaged than in Julia Child’s day with the explosion of blogs, TV networks, and websites.  Christina Grdovic, Vice President and Publisher of Food and Wine magazine, notes there’s an opportunity for additional reach in the industry.  It makes sense to connect following a strategy of multiple touch points, such as magazines, web sites, apps, and newsletters, meeting food enthusiasts wherever we are.

So, have you booked reservations using OpenTable?  Do you tweet about your culinary experiences?  What’s your favorite food trend?  Share your thoughts on dining and social media.

Vanaja R.


Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.


Social Media, a Slam Dunk for the NBA

Talent wins games, but teamwork and intelligence wins championships.  ~Michael Jordan

Basketball slamdunkWhile watching the broadcasts of the 2012 NBA Finals, I noticed the playoff teams’ Twitter addresses during aerial views of the baskets.  Social media engagement has been gaining momentum in the field of sports and has especially been a win for the NBA.  According to AdAge’s Simon Dumenco reporting in partnership with Bluefin Labs, sports telecasts are uniquely suited to socializing via social media; benefiting from additional airtime and the propensity for tweetable action packed moments.

Let’s not forget capitalizing on social media is a team effort, between the fans, the players, the media sponsors, and the NBA itself.  Lillie-Beth Brinkman of NewsOK notes the fans posting at The Finals provide a personalized perspective, in effect offering us a courtside vantage point.  Not to be outdone, this June marked the first presentation of the NBA Social Media Awards.  Players and teams were showcased for achievements in social media engagement during the 2011-12 season, in such categories as most valuable team, Twitter trendsetter, and Facebook thumbs-up, to name but a few.     

So, are you a member of Team NBA?  Which basketball franchises do you follow?  Who’s your favorite NBA player?  Share your thoughts on interacting with sports by way of social media.

Vanaja R.


Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

Going for the Gold with Social Media

All sports for all people.  ~ Pierre de Coubertin

Going for the Gold with Social MediaIt’s almost here, the start of the 2012 Summer Olympics!  This year we’ll be able to connect with the athletes as never before.  Of course, coverage of the Games has always kept pace with the media of the times, from print in the 1890s to most recently, social media for the 2010 Vancouver Games.  This year though marks the world class entry of The Olympic Athletes’ Hub.  Featuring present and past Olympians, this virtual community aspires to forge a deeper connection with the fans.

There’s no doubt the London Olympics will be a win for the host city, but brands and businesses also have the opportunity to go for the gold.  Nimble companies using social media to engage with the consumer and to expand their global reach are favored to cross the finish line first.  And remember, it’s not just a sprint, but a marathon.  As Robert King of ClickSquared recently noted in AccurateLeads reporting of the Olympics as an advertising venue, businesses have the opportunity to go a step further; build customer loyalty for the long-term.  For those of you who’d like to get in the game and keep track of the social media standings of the 2012 London sponsors, the Holmes Report’s offers weekly analysis in partnership with Sociagility’s daily scoreboard.

So, which sports will you be following?  Do you have a favorite Olympic athlete?  Share your thoughts on interacting with the Games via social media.  After all, we’re sure to be winners for sharing in the spirit of athletic excellence.

Vanaja R.

Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

The Enduring Beauty of the Golden Gate Bridge

Architecture aims at Eternity.   ~ Christopher Wren

The Golden Gate BridgeAnyone who has traveled across the Golden Gate Bridge on a sunny day is taken aback by the breathtaking experience.  And although this past Sunday the architectural gem turned 75, for me, the Bridge will always represent the epitome of the best of what art and science coming together have to offer, in this case an Art Deco masterpiece made possible by an engineering tour de force.

The Golden Gate Bridge is an American icon, notes Spencer Michels of PBS.  Open to the public originally on May 27, 1937; many feel it symbolizes an eternal optimism.  One only has to visualize its vibrant International Orange hue in tune with its surroundings, coupled with the virtual connection of the San Francisco Bay and the Pacific Ocean to share in this feeling.  Structurally, the single-span suspension bridge was built to withstand the test of time; form follows function in effect to weather the elements.  No doubt appreciation of its eternal beauty will continue.  The 75th celebration included a photo contest on Facebook, endearing the Gate to another generation.

So, what’s your favorite bridge?  What are the benefits of art and science teaming up? The Golden Gate has succeeded in capturing our hearts and minds; let’s hope the Bridge and the beauty it represents endure for the next 75.

Vanaja R.

Life.TimeOrange Crush: In Praise of the Golden Gate Bridge
Spencer Michel’s The Rundown post Happy 75th Birthday, Golden Gate Bridge
City and County of San Francisco – Golden Gate: Celebrating the 75th Anniversary via Social Media


Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

Crowdfunding, the Power of Social Media to Move Mountains

You make a living by what you get.  You make a life by what you give.   Winston Churchill

Crowdfunding, the Power of Social Media to Move MountainsMore and more social media has been influencing how I get my news.  Just the other day I came across a short film, Caine’s Arcade, on my Facebook wall shared by my friend, Nancy Arter of Outward Media.  The overwhelming response to an online video showcasing a child’s enthusiasm illustrates the capability of social media for fundraising, in this case over $200,000 to date for a scholarship fund.

Recently, Nightly Business Report also featured an in-depth series on crowdfunding.  Social media offers organizations an alternate way to fundraise.  Bake sales, for example, may become a thing of the past.  As noted by Erika Miller, AmeriCorps is using Fundly, the largest social fundraising outlet in the nation, to support teachers.  The options for harnessing the power of crowdfunding are endless.  The Low Line, a project for an underground park in New York City, leaned on Kickstarter to fund its full-scale demonstration.  Accion, the largest microfinance lender in the U.S., partners with Kiva to reach out on the behalf of small business owners.

So, how do you get your news?  What are some examples of online videos that have moved you?  Share your thoughts on how fundraising is changing as a result of social media.

Vanaja R.

Caine’s Arcade Short Film:  A cardboard arcade made by a 9-year old boy
Nightly Business Report
Social Media & Successful School Fundraising 
– Crowdfunder Kickstarter’s Creative Ways 
Crowdfunding:  Transforming the Way Non-Profits Raise Money 


Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

Social Media Shapes the Business of Farming in the Heartland

… years ago, we thought of the Web as a new medium, not a new economy.  ~ Clement Mok

Social Media and the Business of Farming in the HeartlandThe Internet may be fundamentally changing how economies work; case in point, social media is beginning to influence the business of farming in the American Heartland, reports Diane Eastabrook of Nightly Business Report.  Farmers are communicating with each other about growing conditions and commodity traders are keeping track of their real-time conversations, with grain futures in the balance.

Farming is an especially tough business to be in, subject to the whims of nature, the pressures of global supply and demand, and not to mention, the possibility of crop failure.  So having the latest, first-hand information is key to tipping the scales in the farming community’s favor.  Social media by way of Facebook and Twitter provides farmers, seed companies, and grain processors access to each other’s observations, and traders a greater opportunity to hedge their bets on futures contracts.

So, do you follow social media to get the inside track on shopping deals?  What are prices of grain products like in your area?  Share your thoughts on how the economy is changing as a result of social media.

Vanaja R.

Nightly Business Report – The Facebook Economy:  The Farmers’ Report


Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

Twitter, Your Gateway to Global Conversation and Discovery

The Internet is becoming the town square for the global village of tomorrow.  ~ Bill Gates

Twitter, Your Gateway to Global Conversation and DiscoveryImagine Christopher Columbus setting out on his voyage of exploration in search of the New World; Twitter is in effect our search for global connection in the digital world, affirmed Jack Dorsey, Chairman of Twitter and CEO of Square, during a recent interview with Charlie Rose.  Twitter, in particular, lends itself to global communication by virtue of its open environment, and to discovery by its ability to organize around interests.

Do you know how Twitter came to be a channel for real-time conversation?  In the early days, Twitter was a tool for keeping in touch like a digital walkie talkie, but it has evolved into so much more, due in part to its users having a role in charting its transformation, via the @ symbol, the hashtag, the retweet, and the 140 character update.  Twitter is all about the here and now; offering the benefits of instant access and split second feedback.  The sky’s the limit; we’ll have to see what’s around the corner for this push technology.

So do you tweet, and if so what do you tweet about?  Who do you find engaging on Twitter?  Have you viewed any events with Twitter in the background?  Share your thoughts on how the world has benefited from real-time communication.

Vanaja R.

Charlie RoseInterview with Jack Dorsey


Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

Social Through The Looking Glass – From Search To Share

How we think shows through in how we act. Attitudes are mirrors of the mind. They reflect thinking.  ~ David Joseph Schwartz

Social Through The Looking GlassJust as Alice in Wonderland confronted a new reality contrary to her own, imagine peering through a looking glass, to find a digital world not based on search but on shares.  As Jonah Peretti, founder of BuzzFeed, reflected on Charlie Rose yesterday, Social has become the new starting point, … gone are the days when portals and search engines ruled, here to stay, an emphasis on emotionally based shares.

So, why is this significant?  As the universe of potential customers has expanded for a product or service, so too has the need for advertising content to go viral.  We are witnessing even brands joining the revolution, by opting for social content in addition to TV ads.  Companies then have the opportunity to benefit from attracting customers over and above what is possible solely with traditional marketing efforts.  The overall goal in this new world is to create content that magnifies reach by the prospect of exponential sharing.

Ask yourself this, what prompts you to share on Facebook or Twitter?  Are you drawn to humor?   Does the latest news story grab your attention?  Mention how you get your news and what motivates you to share.

Vanaja R.

Charlie RoseInterview with Jonah Peretti


Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

Social Media Gives Underdog Under Armour The Edge

The Internet is based on a layered, end-to-end model that allows people at each level of the network to innovate free of any central control. By placing intelligence at the edges rather than control in the middle of the network, the Internet has created a platform for innovation.   ~ Vinton Cerf

Under ArmourSocial media’s greatest strength may be giving voice to the underdog.  As President and CEO Kevin Plank of Under Armour noted recently in an interview with Nightly Business Report’s Rick Horrow, the company is poised to compete with athletic giants, the likes of Reebok and Nike, and is leveraging its innovation with social media.

As a lifestyle brand delivering hi-tech performance, Under Armour has used social media to drive engagement with its winning “Ultimate Intern” competition, a search contest that has succeeded in creating brand buzz.  Of course, social media is uniquely suited to reach the company’s core target audience of 13 to 24 year-olds.  Under Armour continues to innovate by kicking it up a notch; by giving us in effect a 50 yard line view of player performances tweeted by experts at the NFL Draft Combine.

So, what’s your favorite athletic brand?  Do you play with athletic companies via social media?  Let’s all make an effort to get in the game.  Share your thoughts on innovating in the digital age.

Vanaja R.

Nightly Business Report –Under Armour CEO on Company Success

National Retail Organization – How Under Armour and Warby Parker win with social media


Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.

Social Media Takes the Prize – Online Promotion of ‘The Hunger Games’

Almost overnight, the Internet’s gone from a technical wonder to a business must.   ~ Bill Schrader

Online Promotion of 'The Hunger Games'Engagement is the name of the game in today’s digital world and Lions Gate Entertainment has left nothing to chance in its promotion of “The Hunger Games. ”  So you ask, how has this been accomplished?  Virtual communities, building upon the ‘likes’ of the readers of the Suzanne Collins’ book trilogy, have been created.

As Chenda Ngak of CBS News’ Tech Talk reports  you can follow one of 13 Hunger Games Facebook pages – one for The Capitol and each of the 12 districts, the Twitter account @TheCapitolPN, and Capitol Couture on Tumblr, to name but a few.

Lions Gate has managed to capitalize on the emerging trend of social media as a must in today’s business world – by drawing us digitally into the world of Panem.  And while it may be difficult to measure whether social media buzz translates directly to ticket sales, in this case there’s the long term benefit of building a community designed to keep pace with the franchise’s future sequels.

So, what’s been your experience with “The Hunger Games” on social media?  Have you become a “virtual citizen” of Panem, and if so of which district?  What do you think of the fashions sported by The Capitol’s citizens?  Share your thoughts on engaging with the movies by way of social media.

Vanaja R.

CBS News Tech Talk – “The Hunger Games” marketing team turns to social media


Copyright © 2012 My Marketing Nirvana.  All rights reserved in all media.